CASE: SM-189 DATE: 06/16/11 NISSAN’S ELECTRIC VEHICLE STRATEGY IN 2011: LEADING THE WAY TOWARD ZERO-EMISSION You can’t ignore that zero-emission vehicles are the wave of the future. Carlos Ghosn‚ president and CEO of Renault-Nissan Alliance‚ January 12‚ 2010 INTRODUCTION It had been five months since Nissan sold its first all-electric vehicle‚ the Nissan LEAF‚ in Redwood City‚ California. Carlos Ghosn‚ president and CEO of both Nissan and its Alliance partner Renault‚ was betting big on zero-emission
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Fundamentals of Marketing: Case Study Assignment - NISSAN Introduction Established in 1933‚ Nissan Motor Co.‚ Ltd. was a pioneer in the manufacturing of automobiles. Nearly 70 years later‚ Nissan has become one of the world’s leading automakers‚ with annual production of 2.4 million units‚ which represented 4.9 percent of the global market. Domestically‚ the company sells 774‚000 vehicles on an annual basis‚ placing it second behind Toyota Motor Corporation. About 35 percent of Nissan’s vehicles
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SITUATION ANALYSIS This is a case about the success story of the renewal of Nissan’s brand and revival of the company from the “near death situation”. The background through which the company has reached this stature is explained in brief as follows: The company was founded – Mass production of cars began First compact import car was produced for the American Market This was the period the company launched 240Z and Dastun 510 sedan. For this decade the cars that were launched used the brand name
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Rescuing Nissan from Crisis Running a business successfully can be difficult if we do not know how to manage the entire company. When it is a small business‚ it is relatively easier to find the problems‚ and the earlier the problems were found‚ the easier to fix them. However‚ when it comes to a big company‚ it becomes harder to see problems because they usually take time to rise to the surface. Therefore‚ by the time we find out what is wrong‚ it can be too late to fix them. The company
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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University ‘Alexandru Ioan Cuza’‚ Iasi‚ Romania‚ 2006 CASE STUDY DACIA-RENAULT Students: Ramona Halarescu Olivia Leu CONTENTS 1. 2. Background The Marketing Strategy 2.1. People 2.2. Product 2.3. Price 2.4. Promotion 2.5. Place Goals and Objectives Conclusion 3. 4. 2 1. Background In today’s rapidly changing environment products and markets have a limited life expectancy. A company which does not update and change its products and markets is unlikely to be successful for
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CASE ANALYSIS: RENEWING THE NISSAN BRAND The case analyzes the renewal of Nissan as a brand. It poses two important questions at the end: Could the process that Nissan followed for its renewal that had yielded positive results submit to some cost cutting? This case analysis tries to answer these questions while simultaneously analyzing the renewal of Nissan as a brand. In 1999‚ when Ghosn took over as COO‚ the company‚ the previous year’s sales were around 550000 which was one of the lowest figures
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Introduction to Renault Renault is an international automaker founded in 1898 and is a France based company. The company acts as a parent company for its subsidiaries that are located through out the world. The two main areas of Renaults business activities are the automobile division and the sales financing division. The automobile division handles the manufacturing and the marketing and the sales activities are controlled by the sales financing division. The manufacturing division comprises
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Individual Assignment: leading change for Carlos Ghosn at Renault and Nissan – Core Leadership task Carlos Ghosn is very strong leader who leading the Renault and Nissan. He made the Company strategic alliance for Nissan with French auto car manufacturer Renault was mutually beneficial for both companies‚ each of them expanding portfolio and becoming more competitive in the context of globalized mature automobile market. Analysis the leadership of Carlos Ghosn‚ actually he made a number of remarkable
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Organizational Leadership Nissan Case Submitted by: Team 1 February 21‚ 2013 Question #1: What were the major problems at Nissan? Severe negative financial position in the market and unprofitable operation with the following causal factors: Product Management: Poor product styling resulting in loss of market share greater than many other car manufacturer’s total production Decentralization: Too many vehicle platforms that made production inefficient and was further complicated
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