using a low-price strategy. If a buyer raises a price-based objection‚ what would you say to convince him that your price is appropriate? Price objections are one of the biggest obstacles salespeople have to conquer. There are two important points to keep in mind concerning price resistance. First‚ it is one of the most common buyer concerns in the field of selling. A salesperson must learn to negotiate skillfully in this area. Secondly‚ price objections may be nothing than an excuse. Price can be a
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OLYMPIC RENT-A-CAR US CASE STUDY STUDENT: JOSÉ FILIPE SOUSA CARVALHO SUMMARY Olympic is a US rent-a-car company facing some changes in the market it operates. A competitor company (Enterprise) is changing its loyalty program. Olympic managers have to evaluate the impact of those changes and to take actions in order to respond correctly to those changes without losing market share and if possible taking advantage of the situation. The aim of this study is to evaluate those changes and to propose
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Enterprise rent-a-car I. Background information a. About ERAC A private car rental business with a fleet more than 850 000 vehicles‚ founded in 1957 Based in St Louis‚ Missouri‚ serving US‚ Canada‚ Germany‚ Ireland and Puerto Rico and UK Largest car rental company in North America Highest customer satisfaction for rental car and rental car in airport 95% of customer say they are satisfy with the service Largest purchaser of car in the world b. Marketing mix Customers: ERAC serves these
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Hybrid cars are better than traditional cars because they are environmentally safe. Sandra Ariskan explains that “Hybrid car will generate much less gasoline combustion and emission of CO2 is therefore significantly minimized ” (Hybrid Car‚ an Effort to Safe the Planet par. 4). Basically Sandra Ariskan is saying that by minimizing the CO2 from the air than your protecting everything that is going extinct and safer for everyone and for the future. This means that the engine that comes with a hybrid
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Electric Cars vs Gasoline Powered Cars Electricity. One word that can rescue the earth from its current demise‚ global warming. Since 1880‚ global warming has increased by 0.8° celsius which may not seem like a substantial increase but it is. According to (NASA 2014) the average weather changes everyday in different countries‚ but this is the entire world’s average temperature. A 1° global change is significant because it takes a colossal amount of heat to warm all the oceans‚ atmosphere‚ and land
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want it to be when it comes to car repair. You have to do everything you can to educate yourself‚ so the next time your car has problems you can fix them. The following article has information that will help you with this. It is important that your car has an emergency kit. Assemble a kit that has tools to change the tires‚ charge the battery and put more gas in the car. Also pack a few blankets‚ some batteries‚ and a good flashlight. Before you deliver your car to the store‚ make sure you have
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targeted at the lower market‚ about half the price of GM’s Buick. VW’s competitive strategy was based on price‚ hence most taxi in China are VW Santana. What is GM and SAIC’s agenda in this JV GM’s agenda to enter the China market mainly has to do with the US domestic car market. The US auto market is very saturated with US citizen owned 25% of the world’s car with only 5% of the population. The US domestic market was also attacked heavily by Japanese car makers like Honda and Toyota. GM had to
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more dynamic and unpredictable. The changing business environment requires strategic thinking in companies to develop good corporate strategies. Only when developing effective strategies‚ corporate can remain the competitive position. By creating strategy‚ organization can remain the competitive advantage which other companies are unable to implement. Corporate strategy is not only for large firms but also for small business. However‚ there is a quotation suggests that “Strategic management is nothing
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PRICE RANGE OF PRODUCTS Above is the price range of all Apple products between the years of 1975 to present. Steve Jobs manufactured products that were not just far advanced than other products in the same category‚ but they were also out of reach for most consumers. When Apple Computer launch its Apple II in 1977‚ it cost $1‚298 and if you wanted a more powerful version it would cost you a twice that amount. In 1984‚ Apple Computer released the Macintosh at a price of $2‚495. At these prices
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Consumer Price Index The Consumer Price Index (CPI) is a measure of change in prices over a period of time. The CPI is made up of a fixed basket of goods that is used to determine one’s CPI. The basket of goods consists of services and goods like food‚ education‚ transportation‚ apparel‚ housing‚ and beverages. Some examples of these goods are cereal‚ milk‚ cheese‚ prescription drugs‚ jewelry and new vehicles (“Consumer Price Index” 2010). The basket of goods are reviewed every ten years‚ which
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