INTENTION………………………………………….. 6. CAMPAIGN BUDGET 7. CAMPAIGN TARGET AUDIENCES 7.1 BRAND LOYALTY 7.2 BEHAVIOURAL SEQUENCE MODEL 8. CREATIVE STRATEGY 8.1 KEY BENEFIT CLAIMS 8.2 THE BIG IDEA 8.3 BRAND AWARENESS AND BRAND ATTITUDE 9. MEDIA STRATEGY 9.1 MEDIA SCHEDULE AND COSTS 9.2 MEDIA CHOICES 10. OTHER IMC ACTIVITIES 10.1 EVENT MARKETING I 10.2 EVENT MARKETING II 10.3 PUBLIC RELATIONS 10.4 VIRAL MARKETING 11. EVALUATION AND CONTROL 12
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Falcon Inc Gunjan Kothari(27) Global Appliance Industry: A Glimpse A consolidated industry with less than 10 companies controlling 50% of the total market. Slow growth pace hence making competition tougher Three major segments: Low price‚ Mid price‚ Very high price Major players:Electrolux‚G.E‚Maytag‚Whirlpool etc. Falcon Inc: A Brief Profile A Publicly held U.S Co A Global player in home appliance industry Wide range of products including refrigerators‚ kitchen appliances‚ washers‚ dryers
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Literary Analysis Final Essay The Self-Reliance of Harriet Jacob’s Ralph Waldo Emerson’s “Self-Reliance” is a call for individuality. According to Emerson‚ individuality is when an individual takes his or her own thoughts and feelings in to account and does not perform actions based off of what their surroundings think. Emerson notes that society is the blame for the way many people act in certain situations because they tend to forget to trust in their self and their own instincts. Not trusting
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B&B Agency The “Gentleman” Campaign Introduction to B&B Agency Company Overview // B&B Agency is a full service agency‚ including planning‚ creating‚ producing‚ performing market research‚ and selecting media. // B&B Agency is one of the top ad agencies in the industry‚ focusing on the power of creativity and how it can transform human behavior. By using the power of creativity‚ B&B creates a brand’s purpose that will transform
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"Self-Reliance" By Pantakarn (Armmy) Pheralerdkid Growing up in the 21st Century expectations are thrust upon us from an early age. There is now more pressure than ever for a child to study hard in school‚ go to college‚ get a degree‚ and enter the work force all before the age of twenty-five. During the time that Ralph Waldo Emerson wrote Self-Reliance society was just starting to adopt this new idea. He says’ "the virtue in most request is conformity" meaning that every individual has the power
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RELIANCE INDUSTRIES Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in Mumbai‚ Maharashtra‚ India. Backward vertical integration has been the cornerstone of the evolution and growth of Reliance. Starting with textiles in the late seventies‚ Reliance pursued a strategy of backward vertical integration - in polyester‚ fibre intermediates‚ plastics‚ petrochemicals‚ petroleum refining and oil and gas exploration and production - to be fully integrated along
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people with active lifestyles‚ and is designed to enhance performance. PowerAde is a good example of an IMC campaign‚ as it uses many different channels to communicate its brand‚ and it integrates these very effectively. PowerAde is a well established brand with a strong customer base. This is a testament to their successful IMC campaigns which incorporate TV media advertising ‚ endorsement strategies PR and social media. Discussion of PoweAde’s integrated marketing communications Upon going to www
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Challenges…………….……………………………………………………….. Page 14 5.0 Campaign Objectives………….……………………………………………………….. Page 15 5.1 Campaign Selling Idea………...……………………………………………………….. Page 16 6.0 IMC Tools I……………………………………………………………………..............Page 17 7.0 IMC Tools II…………………………………………………………………………… Page 18 7.0 IMC Tools III…………………………………………………………………………... Page 19 7.0 IMC Tools IV ………………………………………………………………………….. Page 20 8.0 Evaluation Methods…………………………………...……………………………….. Page 20 References……..…………………………………………………………………………… Page 21
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Power Annual Report 2011-12 Profile Reliance Power Limited (RPower) is a part of the Reliance Group‚ one of the leading business houses in India. RPower is engaged in the development and construction of one of the largest portfolio of power generation projects in India. RPower is presently operating 1‚540 MW of power capacity. RPower also has the largest captive coal reserves in the private sector in India‚ besides owning coal mines in Indonesia. Our projects are diverse in geographic location
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An article I read recently on Self-Reliance has touched my heart recently and made me realize how self reliance it has carried me through many trials and tests. Tom Perry‚ Quorum of the Twelve‚ said in General Conference in 1999 “Independence and self-reliance are critical to our spiritual and temporal growth. Whenever we get into situations‚ which threaten our self-reliance‚ we will find our freedoms threatened as well. If we increase our dependence on anything or anyone except the Lord‚
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