------------------------------------------------------------------- 11 Objectives ------------------------------------------------------------------------------------ 11 Overall Strategy ------------------------------------------------------------------------------ 13 Details of the Plan --------------------------------------------------------------------------- 14 IMC Campaign Flowchart ------------------------------------------------------------------- 15 Metrics and Measures -----------------------------------------------------------------------
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IMC PLAN by Daniela Stolk Table of Contents 1.0 2.0 Executive Summary Promotion Opportunity Analysis 2.1 2.2 2.3 2.4 3.0 Communications Market Analysis Competitive Analysis Opportunity Analysis Target Market Analysis 7 10 12 14 15 17 20 21 22 24 25 26 29 30 31 32 33 36 37 39 40 41 42 43 44 Corporate Strategies 3.1 3.2 3.3 3.4 3.5 Corporate Image Strategy Brand Development Strategy Brand Positioning Strategy Public Relations Strategy Evaluation 4.0 Integrated Marketing Communication
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3G: The Inception of new era in telecommunication 3G: The Latest generation in telecommunication 3G inception in India Inception of 3G in India 3G: The New Wireless Technology 3G Mobile Technology 3G stands for Third Generation. It is the third-generation of mobile phone technology standards. Japan was the first country to introduce 3G on a large commercial scale. India entered the 3G arena in 2008 with the launch of 3G enabled Mobile and Data services by BSNL. Later‚ MTNL launched 3G in metropolitan
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The following document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that
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marketing communication is Product Placement One of the goals of IMC is to overcome departmental differences with an organization companies benefit from IMC though brand differentitation‚ increased brand trust‚ improved internal corrdination‚ improved accountability IMC makes brand messages more relevant‚ effective‚ sensitive and less wasteful of media and personal time Companies‚ agencies‚ and media are called the Golden triangle of IMC partners Product placement is the plcement of products in entertainmeng
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effective communication with the target market‚ product and business in order to attain a prestigious position in the market. Promotion of a product is done to persuade customers to try a new product or an older product. The diagram below gives a list of IMC tools that a company uses to promote its brand. Further analysis will be done on the below mentioned framework. Advertising Coca-Cola uses the concept of aggressive advertising to promote its products. It acts as a very important tool to cater to
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INTRODUCTION Jessa: Good morning ladies and gentlemen! We present to you the Connoisseur Agency "learn from the expert". Today we will be going to discuss to you our imc plans that would take for a year but before that we would like to present to you our statement of the problem‚ positioning and what the school offers: See success in USC! The University of San Carlos School of Business and Economics offers you the SBE Council: Department of Economics - With Economic tracks of: Business‚ Law
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our everyday functions for businesses and other personal aspects. But also with that advancement‚ networks such as 3G and 4G have exploded onto the market and competitors such as Verizon and AT&T have led the way in cornering the market with new devices and services. When consumers are in demand of services‚ they often do not know the benefits‚ similarities‚ and differences between 3G vs. 4G networks nor do they understand the capabilities‚ speeds‚ compatibilities‚ and availability of services such
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The whole concept behind "Integrated Marketing Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention
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3G vs 4G There has been more talk about 4G (fourth generation) mobile broadband recently and Nokia Siemens Networks (NSN’s) has announced that the first 4G field trials have been completed in Berlin. As 4G seems to have taken a step closer to reality‚ I decided to do some research and find out what advantages 4G may offer over 3G. The specifications for 4G are not standardized yet but the following 3G vs 4G table gives an idea of what 4G is likely to provide. Technology | 3G | 4G | Frequency
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