creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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Miner‚ John B. (2005). Organizational Behavior 1: Essential Theories of Motivation and Leadership‚ M. E. Sharpe‚ Inc. Sachitanand‚ R.‚ Lath‚ S.‚ Misra‚ S.‚ & Sheth‚ T. (2006‚ December 31). Hunting Jobs‚ Call of the Sea‚ Help‚ Tarun! Business Today‚ p.180. Sashkin‚ Marshall. and Molly G. (2003). Leadership that Matters: The Critical Factors for Making a Difference in People ’s Lives and Organizations ’ Success. Berrett-Koehler Publishers. Schwarz‚ Gavin. & Brock‚ David. (1998). Waving hello
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THE RELEVANCE / IMPORTANCE OF BOTANY IN PLANT BREEDING 1a. Definition of Botany: Botany‚ also known as Plant Science(s)‚ Phytology‚ or Plant Biology is a specific branch of biology and is the scientific study of plant life and development. Botany is a science that deals with plants‚ algae‚ and fungi studying their varied structures‚ growth patterns‚ reproductive functions‚ metabolisms‚ development rates and patterns‚ potential threats and diseases‚ chemical properties and evolutionary relationships
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Outline the development of common law and equity. A The Law in England didn’t come about all at once‚ but has developed over the centuries. There are 5 different sources of law: Customs‚ Judicial decision‚ Acts of Parliament‚ Delegated Legislation and‚ most recently‚ European Law. However‚ new law is still being created today. The law as we know it today all started in 1066‚ when William the Conqueror invaded England. He found a country with no single system of law‚ just sets of customary
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Managing Indigenous Knowledge And Traditional Cultural Expressions: Is Technology The Solution? Amber Burtis ABSTRACT This paper discusses current issues surrounding the management of indigenous knowledge (IK) and traditional cultural expressions (TCEs) in libraries‚ archives and other cultural institutions. It addresses the need for: (1) ethical policies for the management of these knowledge systems‚ (2) critical approaches to the dominant library paradigm of information management‚ (3) recent
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The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
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A Project Report On “Technical Research on Stocks” Submitted By: HARSHAL HOLKAR MMS (FINANCE) ROLL NO -17 2011-2013 Under the guidance of PROF.ABHAY NAGALE A PROJECT SUBMITTED IN PART COMPLETION OF MMS COURSE WITH Chetana’s R.K. Institute of Management and Research Bandra (E)‚ Mumbai – 400051 July‚2012 DECLARATION This is to declare that the study presented by me to Chetana’s R.K.Institute of management and Research‚ in part completion of the MMS under the title “Technical
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Private equity Private equity is a source of investment capital from high net worth individuals and institutions for the purpose of investing and acquiring equity ownership in companies. Partners at private equity firms raise funds and manage these monies for the purpose of yielding favorable returns for their shareholder clients‚ typically with an investment horizon between four and seven years. These funds can be used in the purchase of shares of private companies‚ or in public companies
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International Relations Final Review Sheet a. Drawing from class resources‚ discuss why or how women’s rights are human rights‚ and are important on a global level. Select 2 issues to discuss. You might start with Secretary Clinton’s speech at the UN‚ for example. Bring in evidence and examples to support your points. Finally‚ discuss solutions to these issues that affect women’s wellbeing (e.g. UN Res. 1325; Muhammad Yunus’ micro credit; UN or NGO programs or others). Secretary Clinton’s speech
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Today‚ stories are an intrinsic part of our societies and culture. Movies‚ books‚ music‚ news media‚ religions‚ architecture and painting‚ you name it‚ and the influence of storytelling is to be seen in all aspects of our life. Defining our values‚ desires‚ dreams and‚ as well as our prejudices and hatreds‚ don’t you want to know how it all began? Well‚ the history of Storytelling is the prime focus of this article. Traditionally‚ the oral stories have been handed over from generation to generation
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