1. To provide information to decision makers in the marketing department of an organization 2. Types of decisions – 1. Strategic and 2. Tactical 3. Strategic Decisions- Related to Segmentation of the Market‚ Target Market Selection‚ and Positioning of the Product 4. Tactical decisions- Related to the 4 Ps of marketing – Product‚ Pricing‚ Promotion and Place (distribution) LEVEL 1 (Strategic) Marketing Strategy Segmentation Target Market Selection Positioning Information for Marketing
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Technology International Journal of Social‚ Education‚ Economics and Management Engineering Vol:7‚ No:12‚ 2013 The Link between Money Market and Economic Growth in Nigeria: Vector Error Correction Model Approach Ehigiamusoe‚ Uyi Kizito International Science Index Vol:7‚ No:12‚ 2013 waset.org/Publication/9996702 Abstract—The paper examines the impact of money market on economic growth in Nigeria using data for the period 1980-2012. Econometrics techniques such as Ordinary Least Squares Method‚ Johanson’s
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Segmentation Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior. Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. Such a group is known as a ’segment’. Think of you r market as an orange‚ with a series of connected but distinctive segments‚ each with their own profile
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. Eye-de-ho Potatoes is a product of the Coeur d=Alene Growers= Association. Producers in the area are able to switch back and forth between potato and wheat production depending on market conditions. Similarly‚ consumers tend to regard potatoes and wheat (bread and bakery products) as substitutes. As a result‚ the demand and supply of Eye-de-ho Potatoes are highly sensitive to changes in both potato and wheat prices. Demand and supply functions for Eye-de-ho Potatoes are as follows: QD
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share of beer industry in the region. The group employs more than 1000 people across East Africa. We intend to skew our discussion on the Kenyan perspective of the company. Generally‚ Boston Consulting Group matrix considers two criteria the native market share and marketing growth rate. Categorically it separates products into four areas namely:- * Stars * Question Marks * Cash Cows * Dogs Question Marks Under question marks
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The Market Revolution During the late 1700’s‚ the United States was no longer a possession of Britain‚ instead it was a market for industrial goods and the world’s major source for tobacco‚ cotton‚ and other agricultural products. A labor revolution started to occur in the United States throughout the early 1800’s. There was a shift from an agricultural economy to an industrial market system. After the War of 1812‚ the domestic marketplace changed due to the strong pressure of social and economic
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OUTLINE SPEECH THE MAGIC OF CHOCOLATE Introduction Chocolate is rich in antioxidant such as phenols. It helps in the prevention of heart disease and cancer. Content is the same as in green tea‚ orange juice‚ spinach‚ onions‚ corn and bananas. Chocolate does not cause migraine‚ obesity‚ pimples face or heart attack and cancer. Main Point 1 * For women with PMS‚ eating chocolate can supply magnesium required by the body. When period comes‚ body is deficient in magnesium and this increases the
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TBHQ • Is it food‚ nutrient‚ or additive? What type? Antioxidant o Source – This food additive has been found in many foods including Kellog’s Eggo waffles and in McDonald’s chicken nuggets sold in the U.S. not Europe. This is because McDonald’s in Europe have been banned from using TBHQ‚ which should raise a red flag. o How it’s made – TBHQ is a derivative of hydroquinone‚ which is derived from petroleum. o Natural or synthetic - Synthetic • Why is this
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Hyperbolas A hyperbola is the set of all points in a plane whose distances from two fixed points in the plane have a constant difference. The fixed points are the foci of the hyperbola. The line through the foci is the focal axis. The point on the focal axis midway between the foci is the center. The points where the hyperbola intersects its focal axis are the vertices of the hyperbola. The standard for of the hyperbola equation is: x2/a2 – y2/b2 = 1 and this is for when the hyperbola is centered
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t is my pleasure to welcome you to the academic year that looms before us like one of the mythical lands on Odysseus’s journey: unknown‚ a little scary‚ and full of promise for the intellectual adventurer. This is the seventh year that convocation has included a lecture on Homer’s Odyssey. For parents who read the text over the summer‚ I hope to provide one focus for your conference discussion tomorrow. And as a quick aside: for those of you who haven’t quite finished‚ jump ahead to book XXII and
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