What are Segmentation Variables? To understand what segmentation variables in marketing are‚ it helps to first know what market segmentation is. Market segmentation is the analysis of population demographics so they can be categorized in specific ways. These specific ways of categorization in market segmentation are why segmentation variables are needed and used. Four (4) groups of Segmentation Variables – 1. Geographic segmentation is based on variables such as: • Region: this kind of
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30.613 Term I 2013 Lecturer : Marveys Ayomi Assignment 2 Due: June 28‚ 2013 Student Name Ta‚ Quoc Dat Student ID #2126203 Word count: 2035 Flexible Work Arrangement Ta‚ Quoc Dat ------------------------------------------------- Contents
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The case titled The Theatre Budget was a short journal about a frustrated Vice-President of a performing arts theatre that had a Board of Directors more concerned about artistic values than how they would pay the bills. Janet Dobbs was Vice President for Administration and President-elect for this small taxexempt organization called the Greater Euclid Little Theater (GELT). It is obvious in the case that there is a divide between industries; business administration/accounting and the arts. One
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toward achievement of those goals‚ thereby allowing them to be effective (Nahavandi‚ 2015). Leaders in turn are responsible for the overall success or failure of an organization. Over the years‚ there have been many leadership theories developed. Flexible leadership theory (FLT) theorizes that businesses implement three key factors to achieve organizational success. These three factors are as follows; efficiency and process reliability‚ innovation and adaptation‚ and human relations and resource
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What is a static budget? A static budget is a budget that does not change as volume changes. If a company’s annual master budget is a static budget‚ the budget for sales commissions expense will be one amount such as $200‚000 for the year. In other words‚ in a static budget the budgeted amount for sales commissions expense will remain at $200‚000 even if the actual sales during the year are $3 million‚ $4 million or $5 million. In contrast to a company’s static master budget‚ the company’s sales
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Types of Variables Binary variable Obsevations (i.e.‚ dependent variables) that occur in one of two possible states‚ often labelled zero and one. E.g.‚ “improved/not improved” and “completed task/failed to complete task.” Categorical Variable Usually an independent or predictor variable that contains values indicating membership in one of several possible categories. E.g.‚ gender (male or female)‚ marital status (married‚ single‚ divorced‚ widowed). The categories are often assigned numerical
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revision. Sometimes the planned targets become difficult to be attained due to uncertainties ie;inflation‚scarcity of materials‚ increasing transport costs‚ natural hazards‚etc.Such uncertainties may enforce an organization to alter or adjust its plans and performance standards. Therefore planning and controlling are inseparable processes that are continuously maintained in an organization
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degree in December 1999. As part of her graduate studies‚ she was introduced to the balanced scorecard (BSC)‚ a performance measurement system that directs decision-makers toward long-term value-creating activities. Chris thought the BSC could be used to improve the financial performance of TCCB. In late December 1999‚ she approached the chief executive officer (CEO) and requested permission to implement the new program. TCCB’s CEO was apprehensive about the new program. His reluctance stemmed
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Group Assignment (Groups of five) a) Come up with a research topic b) From the topic indicate the following 1) The dependent variable 2) The independent variable 3) The extraneous variable 4) The Moderating variable 5) The Intervening Variable Research Topic Impact of a tattoo on a helping request‚ Strohmetz‚ D. B.‚ & Moore‚ M. P. (2003‚ March) A psychologist wondered how people would respond to people with tattoos‚ so he studied
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Capital budgeting is a step by step process that businesses use to determine the merits of an investment project. The decision of whether to accept or deny an investment project as part of a company’s growth initiatives‚ involves determining the investment rate of return that such a project will generate. However‚ what rate of return is deemed acceptable or unacceptable is influenced by other factors that are specific to the company as well as the project. For example‚ a social or charitable project
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