DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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Table of contents Question 1 Pressures for National Responsiveness…………………………………….………2 Strategic Role in Relation to Structural Context…………………………………...4 Managerial Recommendations……………………………………………………..5 Question 2 The Speed of a Rival’s Attack……………………………………………………..6 Managerial Recommendations…………………………………………………….9 Appendices…………………………………………………………………...….10 References……………………………………………………………………….17 Question 1 Pressures for National Responsiveness (incl. measures and data)
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Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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DIVERSIFICATION AND FIRM PERFORMANCE: AN EMPIRICAL EVALUATION Anil M. Pandya and Narendar V. Rao Abstract Diversification is a strategic option that many managers use to improve their firms’ performance. This interdisciplinary research attempts to verify whether firm level diversification has any impact on performance. The study finds that on average‚ diversified firms show better performance compared to undiversified firms on both risk and return dimensions. It also tests the robustness of these
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Running head: INTERNATIONAL PORTFOLIO DIVERSIFICATION International Portfolio Diversification International Portfolio Diversification Globalization resulted‚ among other things‚ in a noticeable increase in foreign trade and investment worldwide. For individuals‚ the main type foreign investment is foreign portfolio investment (or foreign indirect investment) which is “the investment by individuals‚ firms‚ or public bodies (e.g.‚ governments or nonprofit organizations) in foreign financial
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DE2-106-I DIVERSIFICATION STRATEGY Original written by professors David Allen and Arnaud Gorgeon at IE Business School. Original version‚ 21 May 2002. Last revised‚ 20 December 2007. (R.L.) Published by IE Publishing Department. María de Molina 13‚ 28006 – Madrid‚ Spain. ©2002 IE. Total or partial publication of this document without the express‚ written consent of IE is prohibited. INTRODUCTION We are all familiar with the concept of diversification in finance. In this context‚ diversification is related
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University of Zululand Faculty of Commerce‚ Administration and Law Department of Business Management Assignment topic: Chapter 7 Summary – Corporate strategy and diversification Name: Mr T Mdletshe Student number: 200903233 Module code: CBM 503 Module Description: Advanced Aspects of Management 1. CORPORATE STRATEGY AND DIVERSIFICATION This chapter is about choices of products and markets for an organisation to enter or exit. Organisations often choose to enter many new products and market areas
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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Abstract: The case‚ "ITC’s Diversification Strategy" gives an overview of ITC’s diversification into related and unrelated areas in recent years. The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified. The competition that ITC is going to face in each of the segments it has diversified into is also explored. Issues: Criteria of selection of new businesses and the degree of diversification involved as well as to
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