Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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Running head: INTERNATIONAL PORTFOLIO DIVERSIFICATION International Portfolio Diversification International Portfolio Diversification Globalization resulted‚ among other things‚ in a noticeable increase in foreign trade and investment worldwide. For individuals‚ the main type foreign investment is foreign portfolio investment (or foreign indirect investment) which is “the investment by individuals‚ firms‚ or public bodies (e.g.‚ governments or nonprofit organizations) in foreign financial
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PREFACE AMUL is the pride not only of Gujarat but also of entire country. It is a matter of great pleasure in preparing this project on such esteemed organization. A person aspiring to enter in management profession must have practical knowledge of the subject. The objective of industrial visit is to gain insight into practical knowledge in a student to supplement the theoretical study of management as well as industrial. This project is been prepared under course objective of the subject Production
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Chapter 8: Diversification: Strategies for Managing a Group of Businesses Diversification and Corporate Strategy A company is diversified when it is in two or more lines of business that operate in diverse market environments Strategy-making in a diversified company is a bigger picture exercise than crafting a strategy for a single line-of-business A diversified company needs a multi-industry‚ multi-business strategy A strategic action plan must be developed Screen graphics
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So I have selected Amul Industries Pvt. Ltd for project work. In modern days human life is very busy life. In this life man wanted to reach one place to another place very quickly because they have no time to satisfy this want‚ some scientists of different countries
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Study of various strategies and policies Followed by Amul ACKNOWLEDGEMENT “Experience is the best teacher” This is what we have been hearing from long but
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CONTENTS SR.NO TOPIC PG. NO 1. Introduction 2. Brand Personality‚ 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference INTRODUCTION Company History Amul was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done
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Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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