Diversification Strategies YourFirstName YourLastName University title Introduction When Kelleher Herb and King Rollin founded Southwest Airlines in 1971‚ they wanted to offer airline services which were low-cost‚ in busy markets of not more than 500 miles. The first flights were between Houston‚ Dallas and San Antonio. Today Southwest is one of the largest airlines in United States for its local passenger miles flown. Southwest has executed business models in an effective manner
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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BUSINESS STRATEGIC DEVELOPMENT CANON DIVERSIFICATION STRATEGY [pic] By: NURSYAH FAHMANSYAH RIZKI (0832200304) Magister Manajemen Sistem Informasi Universitas Bina Nusantara 2009 DIVERSIFICATION Definition Diversification is a form of growth marketing strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit or at the corporate level. At the business unit
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DE2-106-I DIVERSIFICATION STRATEGY Original written by professors David Allen and Arnaud Gorgeon at IE Business School. Original version‚ 21 May 2002. Last revised‚ 20 December 2007. (R.L.) Published by IE Publishing Department. María de Molina 13‚ 28006 – Madrid‚ Spain. ©2002 IE. Total or partial publication of this document without the express‚ written consent of IE is prohibited. INTRODUCTION We are all familiar with the concept of diversification in finance. In this context‚ diversification is related
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Development of Media Conglomerates by the example of the Walt Disney Corporation Within the last century the media industry in the United States was subject to a major change. Starting in the 1940ies‚ mainly evoked by the development of the television‚ the industry changed from the so called studio era1 to the television broadcasting era2. Through the development of television sets it became a lot cheaper for the Americans to watch television at home‚ than going out to a movie theater or auto theatre
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Table of contents Question 1 Pressures for National Responsiveness…………………………………….………2 Strategic Role in Relation to Structural Context…………………………………...4 Managerial Recommendations……………………………………………………..5 Question 2 The Speed of a Rival’s Attack……………………………………………………..6 Managerial Recommendations…………………………………………………….9 Appendices…………………………………………………………………...….10 References……………………………………………………………………….17 Question 1 Pressures for National Responsiveness (incl. measures and data)
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Unilever was founded on soap and margarine - both products essentially sharing the same raw materials with diversification into other business areas starting in the midfifties. The second phase started in the mid-fifties when rapid growth in the Western world resulted in increased competition and lower margins in the company’s traditional categories. Unilever’s strategy was an active diversification programme through acquisition. The vigour with which this was pursued‚ while successfully introducing
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Discuss whether or not Walt Disney’s lineup reflects a strategy of related diversification‚ unrelated diversification‚ or a combination of related and unrelated. Explain your answer and justify the extent to which the value chains of Disney’s different businesses seem to have competitively valuable cross-business relationships: Here‚ related diversification consists of when an organization adds or expands its existing product lines or markets. For instance‚ a telephone company that adds or expands
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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Company background Airtel Lanka Limited is a subsidiary of Bharti Airtel Limited‚ the third largest mobile operator in the world‚ with over 240 million mobile customers as of December 2011.[3] Bharti Airtel has been featured in Forbes Asia’s Fab 50 list‚ rated amongst the best performing companies in the world in the BusinessWeek IT 100 list 2007‚ and voted as India’s most innovative company in a survey by The Wall Street Journal Airtel Sri Lanka commenced commercial operations of services on 13
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