British Petroleum Deepwater Horizon Crisis Made to: Made by: Jakob Lisbet Pals Svendsen‚ Magrethe Mondahl & Zaki Faizi – at IPA/Student Service Desk‚ 12 PM. Oliver Bjørner Søe‚ Kristoffer Thygesen‚ Michael Joachim Simon Aagaard‚ Casper Sylvest Helledi & Ekeløf Jensen – Group Name: Mixed Messages To be handed in: 03/12/2012 Exam date: 18/12/2012 Characters: Course: Corporate Communication Corporate Communication Project Copenhagen Business School Mixed Messages‚ B.Sc.
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External Environment (Macro environment) Analysis: With respect to the specific organization (in this case‚ BP); things are changing at a rapid pace since the supply and demand of oil is becoming highly dependent upon socio political condition of different parts of the world‚ where its business is operating.For the external business environment analysis of global oil industry (with respect to BP) the selected analysis tool is PESTEL. This model presents a strategy framework built over variables like
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BP COMMUNICATION FAILure DURING GULF OIL SPILL CRISIS An important component of crisis management is response. Response can include several actions such as communication with stakeholders‚ the public and the government. Appropriate and effective communication can minimize the distribution of incomplete and inaccurate information‚ reduce speculation and prevent or quell rumors. In fact‚ studies suggest that the message itself can affect the public’s evaluation of the company and perhaps
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Jeff Grisan April 7‚ 2011 Case Study #2 British Petroleum “BP is one of the world ’s largest energy companies‚ providing its customers with fuel for transportation‚ energy for heat and light‚ retail services and petrochemicals products for everyday items” (BP‚ 2011). The organization is the fourth largest company in the world‚ operates in over 80 countries and employees more than 80‚000 people. BP produces approximately 3.8 million barrels of oil equivalent per day with more than 18
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The BP Oil Spill “Thank God men cannot fly and lay waste to sky‚ as well as the earth‚” said Henry David Thoreau on environmental damage. The BP‚ or British Petroleum‚ Gulf oil spill has been widely referred to as the biggest environmental disaster that the United States has ever faced‚ with over four million gallons of oil pouring into the waters off the Mexican Gulf Coast. The BP oil spill occurred in April of 2010. It was‚ and still is‚ the biggest oil spill in all of U.S. history. The massive
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Petroleum Company British Petroleum Company (BP) is a British multinational oil and gas company. It is the third-largest energy company and fourth-largest company in the world. It is vertically integrated and operates in all areas of the oil and gas industry‚ including exploration and production‚ refining‚ distribution and marketing‚ petrochemicals‚ power generation and trading. It also has renewable energy activities in biofuels and wind power. BP has operations in over 80 countries‚ produces around
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Petroleum (BP) has won acclaims and awards for CSR. But Swaminathan S Anklesaria Aiyar (Times of India‚ Bangalore edition 2010) argued in his article that BP has created the greatest environmental disaster in history which includes its out-of-control Macondo deep-sea well. Gulf of Mexico oil leak is another big historical issue. BP has created a huge image building campaign of ‘beyond petroleum’ critics say that BP has now spindling with ‘beyond problems’ (NJ Watson‚ Petroleum Economist‚ 2009). BP states
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CORPORATE RISK MANAGEMENT REPORT Corporate and Enterprise risk at BP BP plc is one of the worlds leading oil companies on the basis of market capitalisation and proved reserves. It is a global group‚ with interests and activities which cover three main business segments of Exploration and Production‚ Refining and Marketing and Gas‚ Power and Renewables. BP has total assets of $217‚601million and total revenues of $270‚602million with the majority of their revenues ($) coming from
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1. Originally‚ an Ethics and Compliance team was formed to monitor the formation and operation of the company guidance towards ethical issues in BP’s company. Just like to set up a communication consistent standard for all the employees of BP for different location‚ culture and language. Originally‚ this is a good way to guide the company staff to maintain company standard and reputation. But the code did not effectively address specific high-risk activities for the scope of daily operations. It
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Business Management Ethics Issue at Bp Name: Date: Class: Professor: MANAGEMENT ETHICS AT BP Abstract Beyond Petroleum‚ BP is among the largest Oil and other energy companies in the world. Its targets and confidence in the market has enabled it reduce Carbone dioxide waste and enhance alternative sources of energy like solar power. This upward success has‚ however‚ in the recent past been challenged. BP’s environmental image in the globe has been tarnished
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