Cost-based pricing is the simplest pricing strategy. Using this strategy price is set by adding some mark-up to the cost of the product. This strategy works if firm’s prices are not too high as compared to the competition. (Kotler P. ‚ Armstrong‚ Saunders‚ & Wong‚ 2005) Another cost-oriented pricing strategy is Break-even Pricing. Firms determine the price at which they can recover manufacturing and marketing cost‚ or make targeted profit. (Nagle & Hogan‚ 2006) Competition-based Pricing is when
Premium Marketing Price Sales
Case Example Delhi Metro Case Problem • MD of Delhi Metro worried as Projected revenues were Rs 674.5 million below the projected costs for next year • Rs 200 million promise from State • A shortfall of Rs 474.5 million • Another possible source of fund – City funds Delhi‚ Noida and Gurgaon- But unlikely due to problems in city Budget • How to solve his pending budget crisis? Case Problem (continue………) • Mr. Sreedharan glanced through a Business magazine while his thoughts travel in the
Premium Supply and demand Price elasticity of demand Elasticity
01DEFINE AND EXPLAIN A RANGE OF CORE ECO TERMS AND CONEPTS INCLUDING ECONOMIC SURPLUS OPP COST AND SUNK COST DEFINE AND EXPLAIN A RANGE OF CORE ECO TERMS AND CONEPTS INCLUDING ECONOMIC SURPLUS OPP COST AND SUNK COST CHAPTER !: THINKING LIKE AN ECONOMIST Scarcity principal: due to limited resources to satisfy unlimited wants‚ trade offs occur in terms of having more of one good and less of another Economic decision: any decision when securing something of value means going without something
Premium Economics Supply and demand Costs
Christopher Martin ‘Micro-finance programmes are aimed at reducing poverty. What ethical challenges are raised by the operation of micro-finance and which ethical theory can best be applied to assess how Grameen Bank addresses these challenges?’ Introduction: The essay seeks to examine the ethical issues raised by the operation of microfinance. In the first section‚ an overview will be offered. In the second
Premium Poverty Microfinance Ethics
INTRODUCTION: The micro Environment The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and publics. The business can take control over all challenges and influences in the micro environment. BODY: 1.1.1)Vision The vision of the business is what the business aims to achieve. It sets out where a business needs to go to be
Premium Management Human resources
Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the
Premium Apple Inc. Marketing App Store
Counseling Microskills: Disclosure‚ Proxemics‚ and Eye Contact Wendy Dearringer Walden University In counseling‚ the use of micro-skills such as disclosure‚ proxemics‚ and eye contact helps to strengthen the therapeutic relationship‚ which in turn generates a more positive counseling outcome. These skills are used as non-verbal cues of communication‚ and develop a positive rapport within the counseling session. Disclosure‚ often termed
Free Nonverbal communication Eye contact
1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
Premium Strategic management Management Marketing
My philosophy of education is to develop the whole personality of the child through motor‚ sensory and intellectual activity. In order to understand how children move between stages‚ teacher should maintain a well resourced and stimulating classroom effectively when carrying out the task. As a Montessori directress‚ dedicate in my efforts to support the well being and development of all children are essential. In the Montessori environments directress always well prepare to maintain child’s dignity
Premium Education Learning Teacher
PROGRAM NAMA PELAJAR NO. MATRIK NAMA FASILITATOR AKADEMIK PUSAT PEMBELAJARAN Bil Deskripsi Muka Surat Introduction Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run‚ the effects
Premium Proton Wira Automotive industry Proton