SAMPLE REEBOK CASE STUDY Reebok Case Study Sample for CIPS Questions to: Stephen Ibaraki‚ sibaraki@cips.ca Executive Summary Overview Reebok‚ ranked second in revenues‚ is a profitable global company selling products such as footwear‚ apparel‚ and accessories. Performing a careful analysis ensures Reebok’s continued growth and profitability in an environment with strong competitive forces‚ weak economies‚ and nine years of flat growth. The analysis summary
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Nike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment
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of the strength of competitive pressures stemming from rivalry among Under Armour‚ Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour‚ Nike‚ and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike‚ and Adidas-Reebok have similar or competing product offerings and that is why competition among them is so high. If these
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footwear and produced sportswear and equipment. In 1989 the company became a corporation. In 2006 Adidas took over their British rival “Reebok” with the goal to accelerate its drive in the U.S. market and to approach Nike‚ the world market leader in the athletic footwear industry. Today‚ Adidas is still trailing Nike. The Adidas Group consists of the brands Adidas‚ Reebok and Tailor-Made. Important past trends: Adidas has always been a company that stands for revolutionary inventions in the athletic
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the beginning of a big brand name; Adidas has expanded its product line and absorbed other sports-gear makers. It closed a $3.8 billion acquisition of competitor Reebok International Ltd. Adidas planned maintain the Reebok line and promote it globally along side with the Adidas brand. Adidas during 2006 made a decision to purchase Reebok and though they purchase another shoe company business did not flourish. Adidas had to deal with the fact that the company they acquired was not doing well in the
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Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct 25 Case 8: Gilette Indonesia Nov 1 Case 9: Bausch and Lomb‚ Case 10: Weissberg; Nov 8 Case 11: Astra; Case 12: Exam Case (TBA) Nov 15 PLAN PRESENTATIONS
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Shoes Industry – PEST Analysis Political • Recent merger between Adidas and Reebok • Use of leather to make shoes by Bata‚ Red tape • India is not a sporting Country and hence lesser demand for sports shoes. • home market lobbying/pressure groups • Very few sporting events apart from cricket fixtures to attract customers Economic • Marginal share of 2.44 percent in global trade worth US$ 97.606 billion
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They have responded to these issues through the Andrew Young report‚ the Dartmouth Study‚ and Ernst & Young’s continual monitoring‚ but are still approximately two years away from completely addressing these problems throughout the globe. Reebok Reebok‚ as the second leading manufacturer of footwear‚ has domestic revenues of $1.28 billion and a market share of 16%. Similar to Nike‚ they also utilize a 100% outsourcing strategy and manufacture their products throughout Asia. They have created
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compete against each other in the CrossFit Games. The goal of the CrossFit Games “is to find the fittest athletes‚ not to produce an easily replicable workout program.” The CrossFit Games are divided into three sections: the Open‚ Regionals‚ and the Reebok CrossFit Games. The first section‚ the Open‚ athletes as young as fourteen years old can participate in the five-week winter experience where athletes complete five given workouts. Athletes from all over the world complete these workouts in CrossFit
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separately own their logos and trade marks and Reebok should not be able to receive exclusive rights to the headwear for each team‚ rather let each team be able to have whichever manufacturer they please to make their equipment. The major parties in this case include the plaintiff‚ American Needle Inc.‚ which is a headwear manufacturer located in Illinois. The defendants of the case are the National Football League and their teams and owners and Reebok International‚ a marketer of sports apparel and
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