"Reebok began as an athletic shoe brand for the womens aerobics segment but are now positioned as a lifestyle shoe demanded by several youth markets" Essays and Research Papers

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    Mercury Athletic Footwear

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    Mercury Athletic Footwear Overview Active Gear‚ Inc. is a privately held footwear company with $470.3 million in revenue in 2006‚ making it relatively small compared to big players in the athletic and casual footwear industry. Eyeing an opportunity for growth via a bolt-on acquisition‚ John Liedtke‚ head of business development for the company‚ is looking into acquiring a subdivision of West Cost Fashions‚ Inc.‚ Mercury Athletic. With 2006 revenue of $431.1 million‚ Mercury Athletic represents

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    Segment Market Overview  Trend Analysis  Drivers and Inhibitors  Key Players and BCG matrix  Unmet Needs  The Ultimate Product  The Best Price  The Right Place  The Awesome Promotion Strategy!  1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium

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    Brand and Lifebuoy

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    with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL‚ Wipro‚ Godrej‚ Nirma‚ and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8‚678 Crores1. The soap industry in India is classified into three categories based on the price Product overview: Lifebuoy is one of the oldest brands of soap bar that is market by the Unilever group. The original Lifebuoy

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    Automobile Segment Targeting There are many needs of consumers when they are looking for a vehicle to purchase or rent. However‚ some needs may not apply to each individual. I have included several things that different types of people would feel they need. * * Truck bed * Seating capacity (6+) * Compact (for speed) * Spacious * Trunk space * Additional storage * High pulling power * All-terrain capable * High-safety rating * High top speed and acceleration

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    A youth subculture is a youth-based subculture with distinct styles‚ behaviors‚ and interests. Youth subcultures offer participants an identity outside of that ascribed by social institutions such as family‚ work‚ home and school. Youth subcultures that show a systematic hostility to the dominant culture are sometimes described as countercultures The punk subculture‚ which centres on punk rock music‚ includes a diverse array of ideologies‚ fashions and forms of expression‚ including visual art‚

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    Indian Education Segment

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    White Paper on Education Sector | July 10‚ 2013 | Provides an overview of Education Sector and its critical business models‚ driving forces & associated challenges with respect to Bhopal market. | | Index Indian Education Sector * Overview * Anatomy of education Sector * Investment rationale * Private Education: next 5 Years Rising trends in Education Spent * Urban Centric concentrated growth Government Policies * Challenges before public policy makers

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    Target Market of Bata

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    Target market of Bata: Bata Shoe Limited‚ the country’s largest shoe manufacturer‚ will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market‚ a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh‚ allowing the multinational shoe company to market its products all over the country. "Initially‚ we will market Nike products including shoes‚ apparel and lifestyle items in five of

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    High School Athletics

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    High School Athletics David Beach University of Denver Abstract This study deals with high school athletics and their long-term effect in the lives of those who participate; it also deals with the positive and negative aspects of athletics during high school‚ and the treatment of those who participate. This study was conducted with qualitative data obtained from five personal interviews with previous high school athletes. These five people come from a range of places‚ ages‚ and experience

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    Aerobic VS Anaerobic Exercise Jane Doe Grantham University ABSTRACT Being in the military has caused me to become a better athlete than I have been before. Running is one of our main focuses and in my personal life I have strived to become better at it since I know that I despise running but need to improve on it. One of the things that I have learned is that in order for a high performance runner to reach a level that is desired to help max out their run time for military standards‚ the individual

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    The World of Athletics Canada and Jamaica [pic] Product: Athletic Name: Coco-Lili Kraaijeveld van Hemert Student number: 500662185 Class: 1T HvA e-mail address: lili.kraaijeveld.van.hemert@hva.nl Name lecturer: Nils Pennekamp Subject: Athletics Date: 30 March 2013 I Table of Content Abstract II Introduction 1 1. Background Information and Sport 2 1. Introduction 2 2. Jamaica 2 3. Canada

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