"Red Lobster Case" Essays and Research Papers

1 - 10 of 500

Red Lobster Case

MBAA 606 Talisha Quinta Case Study Write- up Red Lobster March 17, 2015 COMPANY OVERVIEW Red Lobster is a chain of casual dining restaurants, founded and managed by Bill Darden. The headquarters of the company is located Florida, and it has branches in Japan, United Arab Emirates, and Canada. Red Lobster has approximately 698 branches. The company was formed in 1968, with the aim of providing a place where Americans will get some seafood.  The company was successful in introducing fresh and...

Premium Brinker International, Darden Restaurants, General Mills 850  Words | 4  Pages

Open Document

Red Lobster

Red Lobster Red Lobster is a seafood style restaurant that was first opened in Lakeland, Florida in 1968, by a man named Bill Darden. His love for seafood helped to establish Red Lobster locations throughout the South East in the 70’s and later on through the entire United States and Canada. There are currently close to 700 locations across North America. Red Lobster has always been dedicated to offering customers fresh new seafood dishes and excellent quality service. Popcorn shrimp was actually...

Premium Darden Restaurants, Food, Money 1258  Words | 4  Pages

Open Document

Recent Marketing and Operating Activities at Red Lobster

Operating Activities at Red Lobster Contents Introduction………………………………………………………………………………...Page 3 Keeping Red Lobster Current…………………………………………………………….Page 3 Movement towards Sustainability………………………………………………………...Page 4 Marketing Blunders of 2010……………………………………………………………....Page 5 Conclusion………………………………………………………………………………….Page 6 Personal Thoughts…………………………………………………………………………Page 6 References…………………………………………………………………………………..Page 8 Introduction The first Red Lobster restaurant opened was opened...

Premium Aquaculture, Darden Restaurants, General Mills 1440  Words | 5  Pages

Open Document

Zara case study

characteristics. Behavioral: Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product. Case study Geographic: This was demonstrated by Darden in the Longhorn chain. Longhorn restaurants are currently only in the eastern half of the US. This is an opportunity for expansion. Demographic: demographic segmentation is represented by Red Lobster’s attempt to fill the gap between fast-food seafood and upscale white-tablecloth restaurants. This shows that Darden is...

Premium Darden Restaurants, Darden Restaurants brands, General Mills 927  Words | 3  Pages

Open Document

Case Study Paper

 The Darden Restaurant is a multi-brand restaurant operator. They have over 1,800 restaurants that include Olive Garden, Red Lobster, and LongHorn Steakhouse. The chains make more than $7 billion a year in revenues making Darden Restaurants the largest full service operation in the US. This is due in part to the success from targeting different customers through distinct restaurant formats. Darden has created a successful marketing mix based on the 4Ps. In terms of price, there is much variety...

Premium Darden Restaurants, General Mills, LongHorn Steakhouse 902  Words | 3  Pages

Open Document

Alabama Air Case

and product quality. Furthermore, the company needs to ensure a strict protocol of inspection and quality assurance throughout the supply chain. 2. Briefly summarize relevant background information from the case. Darden restaurant owns popular brands such Olive Garden and Red Lobster, comprising of 1400 restaurants in the US. These are 300 million meals served annually with purchases from 35 ountries. The average shelf life of the food item is 4 days and temperature of 34 degrees must be...

Premium Airline, Control chart, Darden Restaurants 475  Words | 3  Pages

Open Document

Outsourcing Offshore at Darden

 Darden Restaurants owns all of the Olive Garden and Red Lobster restaurants, which amounts to over 1,700 food establishments. Olive Garden specializes in serving Italian food and Red Lobster serves mainly seafood and fish. They actually own four other chains located throughout the United States, such as: The Capital Grille, Bahama Breeze, Longhorn Steakhouse, and Seasons 52 .To keep themselves successful the company needs to outsource work when the opportunity...

Premium Darden Restaurants, General Mills, Olive Garden 827  Words | 3  Pages

Open Document

Marketing Segmentation Variables Employed by Darden Restaurants Targeting the Sit-Down Dining Market

Segmentation is the concept of dividing and subdividing a market along mutual characteristics. This marketing strategy is employed across Darden’s portfolio of restaurants but is seen more clearly with the case of Darden’s top three restaurant chains; LongHorn Steakhouse, Olive Garden, and Red Lobster. The first and most common type of segmentation is done by focusing marketing energy on a specific demographic. Age and Generational Marketing clearly stands out with Darden’s top three chains as they...

Premium Darden Restaurants, General Mills, LongHorn Steakhouse 721  Words | 3  Pages

Open Document

Darden Restaurants

The success of his first restaurant, and several more, ultimately led Mr. Darden to open a mid-priced seafood restaurant called Red Lobster in Lakeland, Fla., in 1968. The restaurant was an instant hit, and caught the attention of General Mills in 1970. The Minneapolis-based packaged foods manufacturer bought the company and provided the resources to expand Red Lobster nationwide – helping to create a new segment of the restaurant industry called casual dining. In 1995, Darden was spun off from General...

Premium Chief information officer, Darden Restaurants, Darden Restaurants brands 1065  Words | 3  Pages

Open Document

Darden Restaurants

Olive Garden also pursues a “product/service differentiation competitive advantage” with a unique product that is valued by consumers. (B) Red Lobster- Darden appears to be pursuing a competitive advantage by “pushing ahead with an ambitious plan to revitalize its second-biggest brand. A sustainable competitive advantage is apparent as well. Red Lobster is changing their menu to offer healthier meals, such as the wood-fired grilling. Darden has taken a step further with the supply-and-demand...

Premium Darden Restaurants, Darden Restaurants brands, General Mills 1320  Words | 4  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free