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    MSc in MARKETING “Market Research” MN7036/D Prepared By: Wye Ee Liew Student No: 069019862 Oct 2007 1 CONTENTS Introduction to Customer Satisfaction Case Scenario Research Objective Methodology - Survey Method - Sampling Method - Determining Sample Size Questionnaire Design Analysing Result Conclusion Appendix Bibliography Word Count: 2‚721 Page 3 4 4 4 6 9 10 11 12 2 Introduction to Customer Satisfaction Satisfaction arises when an expectation is being fulfilled

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    Fresh Prince of Bel-Air

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    got flipped‚ turned upside down‚ and I’d like to take a minute‚ just sit right there‚ I’ll tell you how I became the prince of a town called Bel-air. These are the opening lines to the intro song of the television comedy “The Fresh Prince of Bel-Air”‚ that me and every 90’s kids with a TV has had memorized since the day we first heard it. Even as you read that first sentence‚ you can’t help but to rap the words‚ and hum the tune as you envision a young Will Smith spinning on his royal chair with

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    References: * RNCOS INDUSTRY RESEARCH SOLUTION (2011) INDIAN DTH MARKET FORECAST TO 2015 * KUMAR‚ G * KOTHARI‚ AMI & VELISETTY SWATHI SOOD PALAK (2010) COMSTAT 2010- TATA SKY * VARMA S * RAJPUT‚ S. S. (2009) MAKRET STRUCTURE: INDIAN DTH INDUSTRY * BUYERS GUIDE- ELECTRONICS FOR YOU- FEB 2009 * INDIAN READERSHIP SURVEY 2010 R2 (2010) * GARTNER (2009) RESEARCHER

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    strategies employed to meet them Social responsibility is one of the Red Driving School’s obligations that has set-up are geared towards ensuring the operations of the business are friendly to both the community and the environment. In other words‚ the company’s corporate responsibility focuses on improving its services both indoor and outdoor; in an effort to increase its vision and gain competitive advantage. As a result‚ Red Driving School maintains standards of its business ethics which are important

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    In the 1930’s‚ a plethora of lynchings were happening throughout the United States.  Many black men and women were being falsely accused of crimes that they did not commit  and were put in jail. Some whites believed that they deserved worse than what they were  already being put through‚ so they invaded the jails and kidnapped many blacks and lynched  them in front of large crowds of people. Abel Meeropol wrote the poem‚ Strange Fruit‚ as a  protest to these lynchings. The poem describes the injustice of blacks and whites faced during 

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    Is racism still alive today? Yes it does. Racism is one of the world ’s major issues today. Many people are not aware of how much racism still exists in our schools workforces‚ and anywhere else where social lives are occurring. It is obvious that racism is bad as it was many decades ago but it sure has not gone away. Racism very much exists and it is about time that people need to start thinking about the instigations and solutions to this matter. Many people believe that it depends on if a person

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    Harlowe Barton‚ Clara At the age of 15 she became a teacher She opened up a public school in New Jersey for both the rich and poor She later worked at the U.S. Patent Office She was also the first women to be employed in the federal government Red Cross is an organization that helps people in a crisis. They help prevent and help people suffer less when these emergencies happen. They help these people by getting volunteers and getting donations to help the people in need. A couple of examples

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    The book The Giver is a dystopia. It is a dystopia because you get your bike at 12 years old‚ they kill small children‚ and they can’t leave the community. Children in The Giver receive their bikes when they are twelve. I think that is too old.I think you need to get your bike it eight years old.Because if you get your bike at 8 you can practice. So when you get twelve you will know how to ride your bike to where you need to go. So you need to get your bike taller than twelve. In the b community

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    cardiologist‚ with symptoms of anemia‚ who assigned Dr. Ernest Irons to the case. There Dr. Irons noticed that Noel’s red blood cells were the shape of a sickle. Although sickle cell anemia has occurred in Africa for thousands of years‚ Dr. Herrick was the first to provide a formal description of sickle cell anemia leading the discovery of sickle cell anemia. (William P. Winter‚n.a.) Thus leading to the current studies today. Approximately 70‚000 to 100‚00 Americans have sickle cell anemia. “There

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    Marketing Analysis Case Analysis: USA Today Case Analysis: USA Today USA Today is a multi-platform news and information media company. Founded in 1982‚ USA Todays mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling‚ USA Today delivers high-quality and engaging content across print‚ digital‚ social and video platforms. An innovator of news and information‚ USA Today reflects the pulse

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