Case Study Report COMPANY INFORMATION Fresh Direct‚ www.freshdirect.com‚ Long Island City‚ New York‚ Online Grocer BACKGROUND STORY Fresh Direct offers a 100% satisfaction guarantee to their customers. They take pride in delivering foods from the farm to the table in a quick‚ precise and quality manner. Fresh Direct was started in 2001 by Joseph Fedele and Jason Ackerman in the New York area. The company set very high quality standards and staffed their 300‚000-square-foot production facility
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Life today is very fast-paced. Everyone is in a hurry to get somewhere and will push you out of the way to get there‚ like it’s some kind of race. In our personal lives‚ we have our cell phones‚ and maybe a home phone‚ scheduled play dates for our kids‚ microwaves‚ satellite TV‚ home security systems that don’t involve dogs‚ solar landscape lighting‚ automatic underground sprinkler systems for our lawns‚ and compact fluorescent lights to replace the incandescent bulbs that waste energy. In the business
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MARKET RESEARCH 2 ASSESSMENT 2 1 - WHY SHOULD AN ORGANISATION CONDUCT MARKETING RESEARCH? An organization must do a marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Marketing research is the systematic gathering‚ recording‚ and analysis of data about issues relating to marketing products and services. 2 - LIST AND DESCRIBE THREE SOURCES OF EXTERNAL INFORMATION. An external source of information is concerned with what is happening
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Characteristics of successful entrepreneurs 3. McGregor’s view was that theory X amounted to “treating people as children”. Should we deduce from this that a Theory X approach on part of teachers will produce the best results in the classroom? (10) Firstly‚ Theory X managers assume a number of things about the workers: they assume they don’t want to work‚ lack ambition and discipline is essential to make them work. For these reasons‚ the leadership style of theory X managers is autocratic- orders
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1. How has the catch of lobsters changed over the past 15 years in the state of Maine? Lobstering has dominated the fishing industry in Maine over the last 20 years. However‚ lobster population in the state has diminished as a result of overfishing. 2. What does Walter Day suggest needs to be done to keep the industry flourishing? “Just let us do what we’ve been doing‚ and otherwise let us alone.” 3. What are shorts? Lobsters that are too small. 4. What are eggers? females carrying masses
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................................................................................................ 2 Research Methods Comparison...................................................................................................... 3 Marketing Findings...........................................................................................................................4 Other Research Methods...............................................................................................
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Assignment Title: Market Research and market planning P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. Task 1 Definition: market research Market research is a systematic‚ objective collection and analysis of data about your target market‚ competition‚ /or environment with the goal being increased understanding of them. Market research is the study of markets (or groups of people) you would like to sell your product
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on saving one species at the cost of ignoring another and let it fall victim to extinction. David Foster Wallace’s article “Consider the Lobster” deals with the Maine Lobster Festival and shows how technology has led
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Reliance Fresh By Rajesh Naidu 1. Introduction India with a population of 1.08 billion (growing at about 1.7 % per annum) provides a large and growing market for food products. Food products are the single largest component of private consumption expenditure‚ accounting for as much as 49% of the total spending. Furthermore‚ the upward mobility of income classes and increasing need for convenience and hygiene is driving demand for (a) perishables and non food staples and (b) processed foods
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Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out and create awareness for the restaurant. Besides focusing on
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