Plan 14 December 2012 Executive Summary Environmental Analysis Red Bull has been known for its original energy drink‚ their target market being college students and young adults. They have a product style that is well known and a taste that is loved by many. Although this is the case‚ they have come out with other flavors of their energy drink‚ to aim more towards the young adult females of their target market. Against Red Bulls competitors who have had various flavors and varieties out such as
Premium Marketing
Running Head: Red Bull Red Bull: Building Brand Equity in New Ways! Three Questions on Pearson Case Study 4. George Ray Redmond Review 1. Describe Red Bull’s Sources of Brand Equity. Do they change depending on market or country? According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to define (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined
Premium Brand Branding Brand management
INTRODUCTION AND CONTENTS PAGE • This presentation is about the Red Bull company in the United Kingdom. • We will be looking at the background of the company‚ customers and consumers‚ as well as the competition and the market analysis of Red Bull. ABOUT RED BULL • In 1982‚ Dietrich Mateschitz became aware of products called "tonic drinks"‚ which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the
Premium Energy drink Coca-Cola Red Bull
Thesis 2012 Bachelor in Language and Business Communication Author: Degree in Marketing and Management Communication Julius Areska Supervisor: Simon Lind Fischer The Impact of Sport Sponsorship on Brand Equity The Analysis of Red Bull GmbH Department of Language and Business Communication Aarhus School of Business and Social Sciences Aarhus University May 2012 Julius Areska 287754 BAMMC‚ Bachelor Thesis 2012 Abstract Recently‚ traditional marketing communication
Premium Brand Advertising Red Bull
Currently Red Bull is targeting 16-29 year old young urban males‚ which is a limited market. Expanding the targeted market to other segments of the population would be a prolific move for Red Bull‚ expanding its horizon. The slogan “Red Bull gives you wings” is directed towards young people with active lifestyles interested in extreme sports and challenging recreational endeavors. It’s being marketed to combat mental and physical fatigue and to improve performance when it comes to sport‚ work‚ study
Premium Marketing
A NEW DRINK "SLOW COW"‚ OFFERS CALMNESS AND RELAXATION‚ CAN IT FIND A SUCCESS AS A NICHE ALTERNATIVE TO ENERGY DRINKS LIKE RED BULL IN UK? Module Code: MG 3123 (Final Project) Student Number: 0837185 Department: Brunel Business School Degree: Business and Management (Marketing) Supervisor: Dr May Seitanidi Submission date: 9th March 2010 Word Count: 9200 1 Acknowledgments First and most importantly I would like to thank all the participants who took part in my data collection
Premium Marketing Marketing plan
Q1: Explain how Red Bull has been able to arouse and activate the consumer decision-making process. Initially‚ Red Bull made consumers realize that they need this kind of energy drink by physiological arousal. For blue-collar in Thai such as taxi and truck drivers‚ they usually have to combat mental and physical fatigue that are their bodily needs at that moment. Red Bull used and interprets these physiological cues to arouse related needs about energy drinks. After consumers recognized
Premium Brand Energy drink Red Bull
Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available
Premium Red Bull Brand Branding
Introduction: Red Bull can be called as a pioneer in the energy drink category worldwide. Red Bull was founded by Dietrich Mateschitz and officially launched in 1987. In Hong Kong‚ Red Bull energy drink has been available since 1999. Red bull Energy Drink has been developed for people who want to have a clear and focused mind perform physically‚ are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. [pic] [pic] [pic] [pic] [pic] [pic]
Premium Marketing Energy drink Red Bull
What created Red Bull’s success? What created Red Bull’s success is that they didn’t just jump in with both feet when marketing their product in a new country. Take for instance when they “launched” in the US they started promoting in smaller “cells” because they are a “by-word-of-mouth” company. Once they figured out that they were doing well they then started promoting more throughout the United States. Red Bull has also created a premium image for their energy drink by making it a little more
Premium Red Bull Caffeine Alcoholic beverage