[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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1. INTRODUCTION TO THE STUDY 1.1. ADVERTISING INDUSTRY Advertising is a form of communication used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group of people) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering‚ although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company
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across. This form of communication has been in existence for time immemorial and has always been considered very impactful. Advertising has a major influence on the minds of consumers‚ and is able to build brand image as well as create brand recall. Over the years marketers have developed new strategies to stay alive in the market and sell more products. Gender advertising to depict stereotypes have been very commonly used. Especially in the case of women this has been all the more prevalent because
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What led to the rise of Big Bull - THE SCAM Harshad Mehta rose to unimaginable heights. He earned the nickname of the BIG BULL owing to his initiation of the bull run in the stock market. The question arises- How did Mehta achieve what he did by being a mere stock broker? Mehta was an opportunist. The entire debacle was the fact that he capitalized a loophole in the banking system rather than a securities scam. Harshad Mehta did manipulate the securities and raised crores of rupees which were thereafter
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Presentation Transcript ? Red Tacton A New Human Area Networking: Red Tacton A New Human Area Networking -by Harekrushna sahoo "A new technology that will allow you to use your body as a network transmitter is being developed in Japan.. " : "A new technology that will allow you to use your body as a network transmitter is being developed in Japan.. " Introduction : Introduction RED TACTON meaning: tacton: touch-act-on (action triggered by touching) red: symbol of warmth and love conveying
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Out of the variety of rhetorical devices Sitting Bull could have used‚ two were mostly present. The rhetorical devices that were most presently used in his speech was a mixture of both Logos and Pathos. This is due to the fact that he talks about the white settlers in conjunction to how he feels about them and how he feels about what they do to his people and the Earth herself. "Yet hear me‚ friends! we have now to deal with another people‚ small and feeble when our forefathers first met with them
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Raging Bull (Martin Scorsese‚ 1980) is not a movie about boxing‚ instead the boxing underscores the true meaning of the film‚ Jake LaMotta’s‚ Robert De Niro‚ inner demons and deep feelings of inadequacy. True to the message‚ the openings scene does not take the typical route of most sports movies‚ showing a scene where the main character‚ or team‚ is preparing for their first match of the film interlaced with shots of people in a stadium‚ even though it appears at first to do be doing so. Raging
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1. Pitt bull. Pit bulls weigh around 55 to 65 lbs. Though there are quite a number of people who adore pit bulls to a fault‚ that will not stop us from labelling the breed as the most dangerous dogs in the world. They have the highest attacks towards people compared to the other dog breeds. In fact‚ from the period between 2005 to 2015‚ pit bills had killed 232 people in the US alone. This is killing one person in every 17 days. Furthermore‚ some state governments already banned the breeding of pit
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The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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| |Types of Advertising techniques |2 | |Purpose of advertising |8 | |Areas of assessment of effectiveness |10 | |Pre –placement evaluation of advertising
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