summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model
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The red kangaroo (Macropus rufus) is the largest surviving marsupial anywhere in the world. The Red Kangaroo occupies the arid and semi-arid centre of the country. The highest population densities of the Red Kangaroo occur in the rangelands of western New South Wales. Red kangaroos are commonly mistaken as the most abundant species of kangaroo‚ but eastern greys actually have a larger population.[18] A large male can be 2 metres (6 ft 7 in) tall and weigh 90 kg (200 lb).[19] The eastern grey kangaroo
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an element present in writing. “The Red Convertible‚” a short story written by Louise Erdrich‚ tells the story of the destructive nature of war. With the name in the title‚ it is only natural that the convertible plays a very important role in the short story. The condition of the car throughout the story shows the stages of a relationship between two brothers. The main characters in the story‚ Lyman and Henry Lamartine‚ develop an inseparable bond through a red convertible. Their relationship changed
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delicate peppermint aroma and the slightly sweet yet pungent odour of ripe sorghum wafting over from the sides of the path – nothing new there. But as they marched through the heavy mist‚ his nose detected a new‚ sickly- sweet odour‚ neither yellow nor red‚ blending with the smells of peppermint and sorghum to call up memories hidden deep in his soul. Six days later‚ the fifteenth day of the eighth month‚ the night of the Mid-Autumn Festival. A bright round moon climbed slowly in the sky above the solemn
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Cicely Wood English 101 – 004 1 December 2012 Red or Blue? There are some questions people come across in life that could change his or hers life forever. For example‚ in The Matrix Neo must chose to take the blue pill and live in an ignorant bliss‚ or take the red and find out the truth about the world he is living in. Most people are raised to believe certain things‚ meaning they believe in what ever their parents believe in‚ and their parents believe in what their parents believed in as well
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Brand identity specifies the facets of brands’ uniqueness and value. The common element sending a single message amid the variety of products‚ actions and communications. Brand positioning is the main difference creating preference in a specific market at a specific time for its products. For existing brands‚ identity is the source of positioning‚ or the angle used by the products of that brand to attack a market in order to grow their market share at the expense of competition. What is the organisation’s
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mass paranoia had caused‚ among many other things‚ what would be known as the Red Scare (****). The Red Scare was the label given to the actions of legislation‚ the race riots‚ and the hatred and persecution of "subversives" and conscientious objectors during that period of time. The purpose of this research is to explore the threat that plagued the United States in its’ time of great panic and anxiety‚ during the “first” Red Scare which lasted between 1919 to 1921. This powerful threat turned out to
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THE RED CARDIGAN J.C.Burke’s book‚ The red Cardigan is about a young girl who claims to have a ‘gift’ where she knows things and see’s them before they happen. Evie‚ the young girl had the special gift passed down from her grandmother. The text explores the themes of psychological realism‚ crime mystery and the supernatural. This book was very detailed and interesting which kept me wanting to read more. The Red Cardigan is about Evie seeing things that others don’t. She likes to draw but sometimes
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Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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The Red Vineyard of Vincent Van Gogh was the only painting sold by him during his lifetime. Looking at the painting‚ you can feel the richness of the color and how they harmonize the whole masterpiece. Van Gogh used the colors of orange and yellow together with green and blue which are analogous but at the same time are complementary with each other. It is also visible that the lighting is at low angle which somehow gives an impression of an afternoon or sunset vibes to the painting. In this painting
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