Case study The contents of this case study should be used to illustrate the answers to all five assessments that make up this Unit. Candidates are expected to use additional resources and research in order to answer the questions. ZK Industrial Company Limited are a toy manufacturer based in Shantou‚ Guangdong Province‚ People’s Republic of China. They were established in 1995 and produce a range of toys and gifts‚ undertaking the entire production process from design
Premium Japan People's Republic of China Southeast Asia
The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
Premium Brand Branding Brand management
Manfred Albrecht Freiherr von Richthofen (2 May 1892 – 21 April 1918)‚ also widely known as the Red Baron‚ was a German fighter pilot with the Imperial German Army Air Service (Luftstreitkräfte) during World War I. He is considered the top ace of that war‚ being officially credited with 80 air combat victories. Richthofen was born into a Prussian aristocratic family on May 2nd 1892. He was a ‘Freiherr’‚ a title of nobility that translates as ‘Free Lord’ but is usually translated as ‘Baron’ – hence
Premium
1. The two biggest concerns relating to possible fraud for the motel part of the business are: a) The couple failing to record hotel guest stays in order to steal the cash paid. By not recording the hotel stay their cash reconciliations would be clear. b) The couple has no incentive help the motel perform at a profit since they are paid at salary. Since there is a high demand for their motel‚ service and quality could take a significant slip without losing too much money. The first control that
Premium Money Inventory Hotel
Focusing on the Microenvironment of Red Bull Table of Contents 1.0 Introduction 4 2.0 Industry Analysis 5 2.1 Market Analysis 5 2.2 Growth 7 3.0 Market Focus: Red Bull 13 3.1 Red Bulls Strategy 13 3.2 Porter’s Five Forces 13 4.0 Conclusions & Recommendations 18 5.0 Reference 19 Executive Summary Red Bull’s strength seems to be based on their strategy of concentrating on its 1 Main product; the company seeks to develop a strong brand image through sponsorship of important
Premium Soft drink Energy drink
The Red Shoes: The Female Aim for Power Literary criticism is the assessment of literature pertaining to the critic’s reaction towards the text. We learn that there is a multitude of modes that influence which way we analyze the work. One in particular being Feminist criticism‚ initially developed to convict men of their prejudice towards women (Approaches to Literature). Feminist writers such as Virginia Woolf‚ argue that women should be able to write what they desire without any concern about
Premium Feminism Woman Color
The Red Pony by author John Steinbeck is a very notable book for young adults. The central and recurring theme of the four stories told within this short novel is life and death. The stories also deal with conflict between old and new. Unlike most novels for young adults this book is different because John Steinbeck does not try to soften or hide old age and death‚ but instead presents these themes as they are in reality. The stories tell how the main character‚ Jody Tiflin‚ becomes more responsible
Premium Fiction English-language films Short story
The Red Guards Beginning in 1966 until 1976 when Mao Tse Tung died‚ he launched The Great Proletarian Cultural Revolution. Chairman of the Communist Party Mao Zedong‚ wanted his Red Guards to take over the other Chinese government authorities. Mao wanted to regain power within the Communist Party. The Red Guards were mainly made up of young adults and children. They were all followers of Mao’s ideas. The Red Guard ’s main goal was to get rid of everything that had to do with the old culture in
Premium Cultural Revolution Mao Zedong Deng Xiaoping
The Red Panda‚ with as little as 2‚500 of them left on Earth‚ is going extinct. Before the important things are said about them‚ it is best that the small facts are mentioned. To start off‚ it has several different names‚ including Red Panda‚ Lesser Panda‚ Bear-Cat‚ Bright Panda‚ and Fire Fox. Though it has probably already been guessed‚ the Red Panda is a relative of the Giant Panda‚ as one may notice by looking at their fur patterns and similar diet. Although‚ the Red Panda has reddish brown fur
Premium Red Panda Giant Panda
The Red Queen‚ Iracebeth of Crims in Alice in Wonderland is a villain who despises people who judge her physical deformity‚ and welcomes people who do not fit in. The Red Queen was made to have an appearance that is red because red represents anger and evil‚ which is the Red Queen’s personality. Once things do not go her way‚ she is quickly angered. Scared to be an outcast‚ Iracebeth wants people to obey her‚ fear her‚ she is scared to be lonely. Clearly‚ the Red Queen‚ while she is a villain‚ she
Premium Woman Macbeth Salem witch trials