POLYTECHNIC UNIVERSITY OF THE PHILIPPINES COLLEGE OF BUSINESS DEPARTMENT OF OFFICE ADMINISTRATION STA MESA‚ MANILA ------------------------------------------------- E-mail: cb@pup.edu.ph (Trunkline) 716-7832 to 45 loc. 267/324 PUP VISION Towards a Total University PUP MISSION The PUP mission in the 21st Century is to comprehensive global education and community service to its students‚ Filipino and foreigners alike. It shall offer high-quality undergraduates and graduate programs
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Strengths: 9 5.2. Weaknesses: 9 5.3. Opportunities: 10 5.4. Threats: 10 III. COMPANY OBJECTIVES: 10 IV. MARKET TARGETING: 11 V. MARKETING STRATEGY: 12 1. Market Positioning: 12 2. Develop Marketing Mix: 12 VI. CONCLUSION AND RECOMMENDATION: 14 VII. REFERENCES: 15 VIII. APPENDICES: 16 I. INTRODUCTION: PepsiCo is an American multinational corporation that was founded in 1898 and it is also known as a world leader in producing snacks‚ foods and beverages. PepsiCo’s‚ especially
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symbol of the American way of life that the company undertook to supply American troops with the drink wherever they were‚ thus maintaining morale. A similar strategy was repeated in the Korean and Vietnam Wars."Cola wars” has been identified with Pepsi-Cola as its fierce competitor is still continuing until today but then Coca-Cola remained as the world’s preeminent soft drink. The world’s most widely distributed product at that time‚ "Coca-Cola" was reputedly the second best-known word on Earth
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HBR: “Introducing New Coke Case”: Discussion Questions: Directions: You are to write a report on the HBR Coke Case. The report consists of 10 questions. Each question is worth 10 points. Please write in a Q & A format and not essay. Questions: 1. What is the case about? Write a ½ page executive summary of the case which includes at least 3 consumer behavior theories that are evident in this case. Ans: In the late 80s‚ Pepsi market share was catching up with Coca-cola at
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Preparing the Workforce Among the vastly growing diversity challenges Coca Cola continued to face statewide and globally to preparing their workforce‚ understanding the culture and overcoming major crisis in Belgium was one of the most challenging. After a mass recall in mid 1999‚ in which‚ Children at six schools in Belgium had complained of headache‚ nausea‚ vomiting and shivering after drinking Coca-Cola’s beverages‚ leading to their hospitalizations. Most of them reported an unusual
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How can we improve the world? We all want to make the world a better place‚ but few of us go beyond this abstract idea to planning for change. Like any goal‚ it takes thought and determination. You may wonder if you can change the world like the great leaders in history. Remember that these people started out with dreams‚ just like you‚ and worked through insecurities‚ fear and doubt. Although we do live in a world of reformations as economies develop‚ trade flourishes and as astounding
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To Whom It May Concern: I am proud to recommend a beloved student‚ Kaya Stone‚ for your fellowship program. I was asked to write as one who has functioned in the capacity of an employer of Kaya‚ but I would first like to say a few words about him as a student. Kaya is a highly intelligent‚ perceptive young man. He came to our institution committed to capitalizing on the opportunity of a third year of study in Israel‚ and he left with the satisfaction of having accomplished that goal. Kaya
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Inbound logistics‚ operations and outbound logistics Inbound logistics for the Pepsi and Coca Cola consisted of largely the same operations. Both companies purchase their own ingredients through use of future contracts (to avoid market volatility) and produce their concentrate from their own facilities. Once this is done‚ these companies send their concentrate out to bottlers upon approval of contract for bottling company. Once the bottling company receives the shipment of concentration‚ it is diluted
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Comparison Contrast Essay 30 March 2011 Coca Cola VS Pepsi Coca Cola and Pepsi are the two most popular and widely recognized beverage brands in the United States. Pepsi and Coca Cola contrast each other on their taste‚ its associated colors and themes‚ and ingredients. Coca-Cola and Pepsi differentiate in more ways than one. Coca-Cola has more of a coke flavor taste. It is fizzier than that of Pepsi. It is smoother going down‚ and after about six hours it changes flavor and becomes more watery
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Why is vanilla coke so good?? There are many cokes that the coca-cola company has produced‚ but only one sticks out to me. VANILLA COKE!! The warm vanilla taste with a sweet bitter taste is my obsession. Brightens up your throat as you take a sip. Why is this specific coke so delicious? Vanilla coke vs. Vanilla pepsi You may of heard of Vanilla Pepsi. EWW. Vanilla Coke is way better! If you don’t believe me‚ let’s get into the facts from the article‚ ¨Calorie Count.¨ Vanilla Coke has 33.3mg of caffeine
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