Pepsi and Coke’s Uncivil Wars Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar‚ sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip
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Compare and Contrast I have decided to compare and contrast the Coke a Cola and Pepsi Cola websites. I found that these two companies have been fighting to bring customers to their side since the birth of the two companies. If you ask anyone who drinks soda‚ they have a favorite‚ wether it being Coke or Pepsi. A major factor in getting a customer to buy your product is marketing. If a company appears to the public as an inviting company‚ people will flock to them. This is especially important in
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Coke & Pepsi in India Q1) Identify the issues that are going on in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank these in terms of their order of priorities for Coca-Cola and PepsiCo. Q 2) Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India. Q 3) Are these companies ignoring their responsibilities in India? Or is something else at work? Q 4) why does it seem that Coke has become a larger and
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competitive moves between players. This interaction over time should make it easier for a firm to predict the direction and nature of their rival’s next (competitive) move. The authors suggest in Hypothesis 2a that the volatility of the relationship between Coke and Pepsi’s competitive moves would attenuate over time. However‚ they also discuss how it can be argued that firms will engage in
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wo of the largest and most profitable corporations in the United States are the Atlanta‚ Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes‚ either or neither may appeal to you or seem sweeter
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reentry of coca-cola in the market had its disadvantages and of course that was Pepsi co was there first their applications was approved and coke was turned down. 3- Coca-cola made special promotions during the summer season such as ”buy one- get one free” and lucky draws. Coca –cola used a strategy of “building a connect” by using local idioms. They also reduced prices by 15% to 25% in order to encourage consumption. Pepsi co participated through massive sponsorships of “garba”‚ they also tied up
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Re: Coke vs. Pepsi Question #1: Distinguish Financial Statements BALANCE SHEET | COCA COLA | PEPSI CO | ASSETS | 19‚145 | 22‚660 | LIABILITIES | 10‚742 | 12‚936 | OWNERS EQUITY | 8‚403 | 6‚401 | CASH | 1‚648 | 311 | INVENTORIES | 890 | 1‚016 | ACCOUNTS RECEIVABLE | 1‚666 | 2‚453 | PRE PAID EXPENSES | 2‚017 | 499 | INVESTMENTS AND OTHER ASSETS | 8‚549 | 1‚396 | PROPERTY PLANT EQUIPMENT | 5‚685 | 7‚318 | ACCOUNTS PAYABLE | 3‚141 | 3‚870 | LOANS PAYABLE/SHORT TERM BORROWING
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Business Week February 5‚ 2002 Pepsi versus Coke The rivalry of Coca-cola and Pepsi is extremely widespread. In order to remain competitive in a two-person race it is important to analyze the way a company does business. This article gave a competitive analysis between Coke and Pepsi by looking at both the industry structure and at the individual competitors. As it looks at the industry structure‚ it refers to Porter’s Five-Force model to determine Coke and Pepsi’s strengths and weaknesses.
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Journal of Management and Business Research Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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References: Delany.D. (2012). Reasons Why Coke Is Better Than Pepsi. Retrieved February 18‚ 2013‚ from http://www.ehow.com/info_8121864_reasons-coke-better-pepsi.html#ixzz2LMKm6jHF Anonymous. (2001). The coca cola company. Retrieved February 20‚ 2013‚ from http://wiki.answers.com/Q/Why_people_drink_coca_cola Anonymous. (2011). Coke struggles hard to meet standards‚ Retrieved 19 February‚ 2013‚ from http://www.coca-cola.com.pk/pages/landing/index
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