1. Advertising & Sales Promotion Assignment Name: Dipankar Chakraborty Roll: 12 MBA IB 2008 -11 1. CATEGORY: MOBILE PHONES BRAND: LAVA A10 Brief Description of the Commercial: The advertisement shows a cashier (an attractive lady)‚ in a retail mall‚ meeting two shoppers at the payment counter. The first man carries an ordinary phone (though it subtly looks like Samsung Corby because of the yellow back cover) and the cashier hands him a few candies in lieu of change. The second man carries
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IMPACT OF E-COMMERCE ON STARBUCKS Table of Contents DATE IV 1 TASK 1 - ORGANISATION 3 INTRODUCTION 3 STARBUCK S INTERNAL BUSINESS FUNCTIONS 4 STAKEHOLDER RELATIONSHIPS 6 TASK 2 – IMPACT OF E-COMMERCE 10 INTRODUCTION 10 BUSINESS IMPACT OF E COMMERCE ON STARBUCKS 10 IMPACT ON SOCIETY 11 CONCLUSION 13 REFERENCE LIST 14 Task 1 - Organisation Introduction By definition an organization is a group of people who have come together socially to achieve a common goal
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Complete Listing of Chapter Opening Cases‚ Insight Cases‚ E-commerce in Action Cases‚ and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business
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Mother Nature Recent floods in the Sun City are an excellent example of "fooling with Mother Nature." Arroyos are creek beds that are usually dry and covered with plants and trees; they also attract wildlife in search of food and shelter. Arroyos are nature’s way of providing natural barriers that can prevent flooding by providing channels for water to drain away from populations. The storm that escalated on August 1‚ 2006‚ serves as a warning to local politicians and developers who want to develop
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Distribution 12 o. Online Marketing Strategies 12 p. Offline Marketing Strategies 12 H. Customer Relationship Management (CRM) 12 q. Development 12 r. Maintenance 12 \ Company Description & Mission E commerce or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Overstock is an example of an e-business. Overstock is a retailer that sells a variety of items online
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SUMMARY 2 2. INTRODUCTION 3 2.1 Ecommerce 3 2.1.1 Internet Users 2.1.2 Demographic Browsing Behaviour (Microsoft‚ 2007) 2.2 Organic Foods 5 2.2.1 Recognition 2.2.2 Past and Current Trends 2.2.3 Future of Organic Foods 3. ECOMMERCE OPPORTUNITY 7 3.1 Current Practice 4. POSSIBLE E-COMMERCE SERVICE 8 4. 1 Product Offering 4.2 Traffic Generation 4.3 Payment Options 4.4 Delivery Service 4.5 Repeat Customers 5. CONCLUSION 10 REFERENCES 11 Websites Reports APPENDIXES
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MBA Internet Marketing Recreation Equipment‚ Inc. E-Marketing Analysis Brett KRAABEL May 2005 Recreational Equipement Inc Page 1 / 43 Grenoble Graduate School of Business MBA FT ~ Internet Marketing REI E-Marketing Analysis KRAABEL May 2005 TABLE OF CONTENTS 1. 2. 3. 3.1 3.2 4. INTRODUCTION ................................................................................................................................ 4 ENVIRONMENT .........................................
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BCCI was awaiting final approval for a restructuring plan in which it would have re-emerged as the "Oasis Bank". However‚ after the Sandstorm report‚ regulators concluded BCCI was so fraught with problems that it had to be seized. It had already been ordered to shut down its American operations in March for its illegal control of First American. On 5 July 1991‚ regulators persuaded a court in Luxembourg to order BCCI liquidated on the grounds that it was hopelessly insolvent. According to the
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1.0 Industry Profile 1.1 General Introduction Insurance in India can be traced back to the Vedas. For instance‚ yogakshema‚ the name of Life Insurance Corporation of India’s corporate headquarters‚ is derived from the Rig Veda. The term suggests that a form of “community insurance” was prevalent around 1000 BC and practiced by the Aryans. Burial societies of the kind found in ancient Rome were formed in the Buddhist period to help families build houses‚ protect widows and children. Bombay Mutual
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RECENT CORPORATE SCANDALS IN MALAYSIA Air-freight firm Transmile Group Berhad hit the business news headline for the wrong reason in 2007. The share price suffered turbulence when it was revealed that auditors of Deloitte & Touche were unable to substantiate the accounts of year 2006. The fraud was discovered after a special audit conducted by Moores Rowland Risk Management Sdn. Bhd.‚ stating that the company has been overstating its revenue between the periods of 2005-2007 to reduce the net loss
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