Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide
Premium Brand Sales promotion Marketing
Case – Sales Oranisation ABC & Company started manufacturing Soya Chunks at Bhopal in 1995. They put up a small Extractor Plant comprising of Mixer‚ Blender‚ Extractor‚ Driver at a cost of Rs. 15 Lacs. They were buying Soya powder from Indore. Initially the sales was in bulk. They used to sell in bags of 20 Kgs each only In 1997 Sales was 500 Tonnes amounting to approx Rs. 1 Crore. There were 1 Sales Manager and 2 Sales Executives. Mostly Sales was confirmed through the wholesale Market in
Premium Sales Brand management Marketing
CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales‚ a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or
Premium Marketing Sales promotion
Forum Challenge 2013 Submitted By: Abhinav Daharwal Utkalika Mohanty Ramanjit Singh Anand With the Guidance by Prof. Ashis Mishra‚ IIM Bangalore Executive Summary: The project studies the various aspects related to rural retail in India. It proposes an ideal model for retail format. The business plan studies the market potential‚ customer segmentation‚ and various challenges faced in the operation of sustainable rural retail business chain. These is followed by summary of our understanding
Premium Retailing Rural
|Case Study: Data for Sale | |Management Information System | | | |
Premium Federal government of the United States Privacy
POINT OF SALE SYSTEM FOR GOFER DRUGSTORE CHAPTER 1 THE PROBLEM AND ITS SETTINGS INTRODUCTION Technology became the fastest rising sector in the society. It is already a course in college because more and more people are becoming aware of its great help to human functions. Systems applications are being developed to minimize effort during transactions for personal use and at most to business purposes. Living in a complicated and rushed time‚ people go out and work to earn a living‚ too
Premium Point of sale
Student Self-administered case study Principles of Management ‐ an Introduction Case summary: Case duration (Min): Principles of Management (PoM) 45-60 Introduction to PoM Worldwide This case considers what is meant by management from the perspectives of commercial and not‐for‐profit organisations. Similarities and differences are considered and arguments from two people presented over three short film clips. Consider using role play initially ‐ i.e. make one group of students a profit
Premium Management Organization
Issues Identified: 1) The first issue of the case is whether Harry Hepburn‚ the president of Southern California Division of Robinson Brothers Homes should make the projection on the specific project more optimistic or not. By making the revenue forecasts more optimistic‚ the most likely outcome is that the project will be undertaken and his team of employees will keep their position. Otherwise‚ at the current estimated return projections‚ the project is expected to be declined‚ and Harry’s team
Premium Ethics Risk Construction
I. How Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
Premium Marketing
services are identified as basic banking services like deposits accounts‚ institutional loans‚ access to payment‚ remittance facilities & also life & non life insurance services. The following are the denotation & connotation of financial inclusion in India. 1.Affordable credit 2.Savings bank account 3.Payments & Remittance 4.Financial advice 5.Credit/debit cards 6.Insurance facility 7.Empowering SHGs (self help groups) An inclusive financial system facilitates efficient allocation of productive
Premium Economics Millennium Development Goals Bank