OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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Criticism of Coca-Cola has arisen from various groups‚ concerning a variety of issues‚ including health effects‚ environmental issues‚ and business practices. The Coca-Cola Company‚ its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs‚ particularly since the early 2000s. Allegations against the company are varied‚ including * possible health effects of Coca-Cola products‚ * a poor environmental record‚ * perception of the companies
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Northwestern University College of Business Education Laoag City Strategic Management Environmental Analysis: Pepsi-Cola Products Philippines‚ Inc. Submitted to: Sonders G. Lucas Submitted by: Cu‚ Princess Charlene V Daproza‚ Jema C Pacpaco‚ Charlene B Manayan‚ John Elmor M February 11‚ 2014 HISTORY The Summer of 1898 It was a hot and humid in New Bern‚ North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices‚ juices and
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A12-04-0025 Coca-Cola’s Marketing Challenges in Brazil: The Tubaínas War Introduction For about a decade‚ the Coca-Cola Company’s Brazilian subsidiary tried to stop the growth of tubaínas (too-bah-ee’-nas). The word tubaínas designates numerous brands of fairly inexpensive‚ carbonated‚ and rather sweet beverages sold throughout Brazil. For more than half a century‚ hundreds of micro‚ and a few medium-size‚ manufacturers produced and distributed the so-called tubaínas on a local or regional basis
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RC onroad cars are a great hobby‚ and it offers you a fun way to enjoy your free time. When it comes to RC cars‚ they can be powered with gas or an electrical battery. The gas powered RC cars can be a mixture of gas and oil‚ but other times‚ they are powered by nitro methane. You can purchase this from almost any online store. The reason a lot of people choose a nitro-power RC over electric is because they accelerate at higher speed‚ and they offer more power than their electrical counterpart. On
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There is little doubt that the tactics used by the English fleet against the Armada were an important contributor to the Armada’s defeat‚ but was it English ingenuity that saved England from Spain‚ or was the rest downplayed to make England seem superior to Spain/the Habsburg Empire? In order to effectively analyse the comparative importance of English tactics‚ one must analyse the other causes for defeat. First of all‚ how important were English tactics? When the English first engaged the Armada
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Case Review #2 – Coca-Cola 1. Discuss the attitudes and related beliefs toward Coca-Cola of intensely brand-loyal customers (perhaps like those who were upset by the New Coke in 1985). How might their attitudes and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? Once a person’s salient beliefs are activated‚ it could influence a person’s preference for a certain brand (Olson). So having fond memories of Coke definitely
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Motorola is an American company with many "firsts" in the field of science and technology. It started in Chicago in 1928. Company founders Paul V. Galvin and Joseph Galvin created the brand name Motorola for the car radio – linking "motor" (for motorcar) with "ola" (which implied sound) 1928 Founding of Company Paul V. Galvin and his brother‚ Joseph Galvin‚ incorporated the Galvin Manufacturing Company in Chicago on Sept. 25‚ 1928. Galvin Manufacturing would later become Motorola
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Garg ( 93027 ) Rupali Madan ( 93041 ) Shashwat Sharma ( 93048 ) Swati Jain ( 93056 ) Global Human Resource Management at Coca – Cola Ques 1) Substantiate the phrase “ think globally‚ act locally ”‚ from the perspective of key HRM functions that could be practiced by Coca Cola. Solution 1) “Think globally‚ act locally” is used when multinational corporations are encouraged to build local roots. It is sometimes expressed by combination of words "global"
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- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
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