Table of Contents Coursework Header Sheet ................. Error! Bookmark not defined. 1 Introduction................................................................................... 2 2 Digital Personalisation - Product and Service Offerings ................. 3 2.1 Digital Personalisation Methods used within Product/Service Offerings........................................................................................... 4 3 Online systems design –Mechanisms for customer influence and
Premium Electronic commerce Marketing
Mauritius College of the Air In Collaboration With University of Mauritius International Business MBA Cohort 4 Name of Student: Ashish Gopee | “Assessing the significance of the Eclectic Paradigm in today’s Globalised world.” | | Thomas Friedman (1999: xvii) in his book‚ The Lexus and the Olive tree‚ described the world as “being tied together into a single globalised marketplace and village”. It has become commonplace to observe that we are all now living in a globalised
Premium Economics International economics Transaction cost
requested for a report based on considerations in order to determine whether it would be an advantage or not to start up an online service aimed to allow customers’ purchases through the internet. 1.3 An explanation of e-commerce is given by Rayport & Jaworski (2001‚ p.3) who describe it as: “technology-mediated exchanges between parties (individuals‚ organizations‚ or both) as well as the electronically based intra- or organisational activities that facilitate such exchanges”. On the other hand Kalakota
Premium Electronic commerce
answered. This review will focus on three articles which address these key questions: "Market Orientation and Company Performance: Empirical Evidence from UK Companies" by Greenley‚ G (1995)‚ "Market Orientation: Antecedents and Consequences"‚ by Jaworski and Kohli (1993) and "The Effect of a Market Orientation on Business Profitability" by Narver and Slater (1990). Summary of "The Effect of a Market Orientation on Business Profitability" by Narver & Slater (1990) In "The Effect of a Market Orientation
Premium Empiricism Scientific method Marketing
Taxonomy of Management Theories RUNNING HEAD: TAXONOMY OF GLOBAL MANAGEMENT THEORIES 1 Taxonomy of Global Management Theories Grace S. Thomson Electronic copy available at: http://ssrn.com/abstract=1267942 Taxonomy of Management Theories Taxonomy of Management Theories This document presents a taxonomy of 14 management theories and models that incorporate grounded theory or theoretical frameworks addressing different aspects of leadership‚ organizational design‚ managerial roles‚ global
Premium Management
perspective (Shapiro‚ 1988)‚ market intelligence perspective (Kohli and Jaworski‚ 1990)‚ culturally based behavioural perspective (Narver and Slater‚ 1990)‚ strategic perspective (Ruekert‚ 1992) [1] and customer orientation perspective (Deshpande et al.‚ 1993).[2] The two most prominent conceptulizations of market orientation are those given by Kohli and Jaworski (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) considers market orientation as the implementation of the marketing
Premium Marketing Customer service Likert scale
oriented firm has a greater ability in achieving higher performance compared to non-market oriented firm (Agarwal et al.‚ 2003). The concept of market orientation has received a great deal of consideration since the topic was re-introduced by Kohli and Jaworski (1990) and Narver and Slater (1990). The relationship between market orientation and firm performance is extensively highlighted and contended that market orientation is significant to organizations because of its strong relationship with performance
Premium Marketing
Journal of Business Research 58 (2005) 726 – 735 The entrepreneur’s business model: toward a unified perspective Michael Morrisa‚*‚ Minet Schindehutteb‚ Jeffrey Allenc a Witting Chair in Entrepreneurship‚ Syracuse University‚ Syracuse‚ NY 13244‚ USA b Miami University‚ Oxford‚ OH 45056‚ USA c University of Central Florida‚ Orlando‚ FL 32816‚ USA Received 29 September 2002; accepted 6 November 2003 Abstract Highly emphasized in entrepreneurial practice‚ business models have received limited
Premium Strategic management
Journal of Management Research ISSN 1941-899X 2012‚ Vol. 4‚ No. 1: E6 An Analysis of Antecedents and Consequences of Market Orientation for Iran’s Insurance Industry Bahram Ranjbarian Management Department‚ University of Isfahan‚ Iran E-mail: bahram1r@yahoo.com Majid Rashid Kaboli Management Department‚ University of Isfahan‚ Iran E-mail:majidkaboli@yahoo.com Morteza Rojuee (corresponding author) Business Administration‚ University of Isfahan‚ Iran E-mail: mortezarojui@gmail.com Received:
Premium Marketing Management Insurance
and Saminen‚ 2000; Kohli and Jaworski‚ 1990). There has been great interest in market orientation as an intangible factor that has an effect on organizational performance. Market orientation is the business culture that produces performance by creating superior value to customers (Slater and Narver‚ 2000). Organizations must constantly innovate in every aspect of their business operations in order to compete and survive in the competitive market place. Kohli and Jaworski (1990) provided a useful interpretation
Premium Marketing