of Estee Lauder. This report will cover Estee Lauder’s Profitability‚ Liquidity‚ Leverage and Activity Ratios‚ which will be 19 key ratios. Secondly‚ these ratios will be interpreted to evaluate the current performance of the company with its historic figures of prior three years. Lastly‚ all these ratios will be compared with Cosmetics and Beauty Industry average and its competitor L’Oreal in 2012. Table # 1 Summary of Key Financial Ratios of Estee Lauder Estee Lauder Financial Ratios |
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Profitability Return on Investment Estee Lauder - 482.4/1965.4 = 24.5% L’oreal - 2242/14865.8 = 15.1% Return on Capital Employed Estee Lauder – 789.9/1965.4+1798 = 21% L’oreal – 3056.9/14865.8+2596.6 = 17.5% Operating Margin Estee Lauder – 789.9/7795.8 = 10.1% L’Oreal – 3056.9/19495.8 = 15.7% Gross Margin Estee Lauder – 5966.4/7795.8 = 76.5% L’Oreal – 13799.3/19495.8 = 70.8% Sales Growth Estee Lauder – 7795.8-7323.8/7323.8 = 6.4% L’Oreal – 19495.8-17472.6/17472
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Company Overview: The Estee Lauder Companies Inc.‚ ticker symbol EL‚ was founded in 1946. The company sells a variety of beauty and hair-care products and currently employs 31‚300 people. Over the course of its lifetime‚ the company has bought or merged with many famous beauty brands. Some of the more recognizable companies that are a part of the Estee Lauder family include: Clinque‚ Aramis‚ La Mer‚ Origins‚ Bumble and Bumble‚ Aveda‚ and Bobbi Brown. In 2006‚ they were marketing their products
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Industry Introduction - Global Men’s Skin Care As per Manilatimes.com on October 16th 2012‚ Asia is driving global sales of men’s skin care products‚ with Chinese‚ Japanese and South Koreans the most avid users in the region. Consumer research group Euromonitor International said that the Asia-Pacific region accounted for nearly 60 percent of worldwide sales of men’s skin care products‚ a fast-growing section of a $33-billion male grooming industry. “As features from women’s skin care are replicated
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Estee Lauder Study Case Estee Lauder CASE STUDY ANALYSIS STRATEGIC MANAGEMENT (MGT 658) Prepared by: ACKNOWLEDGMENT Alhamdulillah‚ first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly and
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Marketing Introduction Paper: Estee Lauder Anne Caufield University of Phoenix Introduction According to Lonnie Beaucheman‚ Director for the Central Division of Estee Lauder‚ Estee Lauder ’s brand Origins marketing plan plays a very important role in keeping Estee Lauder ’s many brands competitive (Beaucheman‚ 2006). Challenges Three challenges that Estee Lauder faces is keeping current customers‚ reaching new customers‚ the teen market‚ and growing globally. Estee Lauder dominates the prestige
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The Sweet Smell of Success The Estee Lauder brand is familiar to almost everyone‚ everywhere. How did that happen? The credit goes to Estee Lauder‚ who built a cosmetics empire‚ a person who had a passion for and desire to help women feel glamorous. Even those who aren’t experts in the field of cosmetics and fragrances recognize this most prominent and respected name. Estee Lauder‚ born Josephine Ester Mentzer‚ was one the most successful women entrepreneurs in America and she was the only one
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Introduction Estee Lauder Companies‚ Inc is a U.S manufacturer and marketer of skin care‚ cosmetics‚ hair-care and fragrance products. The company’s headquarters are in New York City. It was founded in 1946 by Estee Lauder and her husband Joseph Lauder. Her first step was to convince Madison Avenue to carry her product but she failed. Then she started her business by selling the product directly to the customers. With that success she began to target the high-class customers by selling the product
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Estee Lauder Companies‚ Inc. 1.0 Overview (Chronology) Estee Lauder‚ the founder of what is now a major cosmetics empire‚ started her business with a single jar of face cream that was mixed by her uncle‚ a chemist. Today‚ based in New York City‚ Estee Lauder is a manufacturer and marketer of four cosmetics product lines‚ like skin care‚ makeup‚ fragrances‚ and hair care products. These products are sold in over 130 countries and territories under different brand names‚ such as Estee Lauder‚ MAC
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Running Head: ESTEE LAUDER Estee Lauder: The Woman Behind The Company Rachelle Brott Bellevue University Estee Lauder: The Woman Behind The Company It all began with a woman‚ a dream‚ and four skin care products. Mrs. Estee Lauder and her husband launched the Estee Lauder Company in 1946. (Heritage‚ n.d.) The flagship brand‚ Estee Lauder‚ was launched with only four products. Today‚ Estee Lauder products are sold in more than 140 countries and territories‚ with annual revenues of more
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