For every meal‚ snacks‚ parties‚ gatherings with friends or co-workers‚ or even just sitting back watching television‚ there is always that incessant presence of a can or a glass of one’s favorite carbonated drink. For most people‚ especially for adolescence‚ these sugary carbonated drinks liven up the quality of the food or even the company‚ or provide that quenching ‘kick’ for the thirsty‚ something that water sometimes cannot do. Unfortunately a liter of soda can contain 700 calories (US Department
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QUESTIONNAIRE TO CONSUMER- 1.What is your monthly budget for consumption of drinks? Ans- Around Rs 300. 2 .Are you satisfied with the drinks available to you in the market? Ans- Yes‚ although different flavours would be appreciated‚ along with aerated fruit drinks. 3.Do you find the price range of these drinks to be appropriate?what is yan approximation of an ideal prioce? Ans- Not really. As it exceeds the budget if you generally eat out more than twice a week as is the case with most
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Poland Soft drinks continues to develop Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments‚ including cheaper brands and private label‚ helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales. Consumers seeking healthier products The increasing importance of the health and
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Executive Summary Competition In 2005‚ the global carbonated soft drink (CSD) market generated revenues of over $147 billion‚ all of which comes from three global powerhouse companies occupying 90% of the market. Coca-Cola‚ Pepsi‚ and Cadbury Schweppes‚ are one‚ two and three‚ respectively‚ in the very competitive CSD industry. Over past decades‚ the CSD market has been honored with record growth‚ showing consumption rates that have more than doubled over the last 25 years. Americans are consuming
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Research Title: The health effects of Soft Drink consumption among second year Education Students of JPIICD Submitted to: Ms. Janice Bone Submitted by: Group 5 Jay An Cahimtang Alan Martin Dalipe Ricardo Jutar Alma Asupra Jenirose Guzman Meralyn Mongas The health effects of Soft Drink consumption among second year Education Students of JPIICD State of Background 1. In what extent do students drink soft drink in terms of? 1.1 leisure time; 1.2 study time; and
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Entering the Soft Drinks Industry in India Global and International Business Contexts Word Count: 2896 Contents Contextual Analysis: Page: 3: Background to India: Page 3: Porter’s National Diamond: Factor Conditions Page 3: Porter’s National Diamond: Demand Conditions Page 4: Porter’s National Diamond: Firm Strategy‚ Structure and Rivalry Page 5: Porter’s National Diamond: Related and Supporting Industries Page 5: Porter’s National Diamond: Role of Chance Page 5: Porter’s
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Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up‚ Limca‚ Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993‚ the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have
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Soft Drink Industry Case Study Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors‚ etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8
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Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand Identity 9 Access to Distribution 9 Expected Retaliation 9 Conclusion 10 Suppliers 10 Supplier concentration 10 Presence of Substitute Inputs 11 Differentiation of Inputs 12 Importance of Volume to Supplier 13 Impact of Input on Cost or Differentiation
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In India‚ the Coca-Cola and Pepsi soft drink brands suffered a setback in August of last year due to a product contamination scare. Both have cut profit margins to the bone in order to fend off competition from low-priced local fruit drinks. Indian consumers are accustomed to drinking a variety of locally-produced soft drinks that are sold in small stands throughout the country. Rural India is still a highly price-sensitive marketplace‚ so the major soft drink companies are forced to cut profit
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