expenditures and are shifting their consumption to cheaper alternatives. Such an alternative for food is instant because these instant noodles are not only tasty and filling‚ but also very cheap. These three qualities have made it very popular among consumers who are tightening their budget. This paper aims to show that the increasing popularity and sales of this instant noodles are directly related to the worsening condition of the Philippines’ economy. When consumers experience lower income and lower level
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Product Category Chosen – Instant food- Noodles India’s noodles market is estimated at over Rs. 3‚000 crore in annual sales. It is growing at 20% per annum. Nestle is the market leader with 58.3% market share in the overall category and over 80% in the pure noodles category. However‚ the company is facing strong competition from new entrants‚ including multinationals and niche players which are looking to gain a share of the fast-growing instant noodles category in India. Methodology to be adopted
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Instant and Cup Noodles - Food for fast times and even faster people – the quick fix - Prepared by: Mohamed Muzaffar Ahmed Page 1 of 18 Table of Contents 1. 2. I. II. Introduction.................................................................................................................................. 3 Instant Noodles: How it came to be and its place in the world today ....................................... 3 Nissin Food Holdings: The pioneer of Instant Noodles..............
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Introduction 1. Undoubtedly noodles are a popular food in the world. The business of noodles is heating up as more and more households are opting for it as convenient snacks for home‚ school tiffin and guests. Noodles are now consumed by many health-conscious people‚ especially job holders‚ as an afternoon meal because it helps save time. According to Wikipedia‚ archeologist found earthenware bowl containing the world’s oldest known noodles‚ measured roughly 4000 years in Asia. Wheat noodles in Japan were adopted
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THE NOODLE MAKER OWNERS “THE NOODLE MAKER” Karan Shah (9960051386‚ karanshah1234@gmail.com) Aditya Mundada (9552555015‚ adityamundada@gmail.com) SIBM Pune BUSINESS IDEA Business Concept The Noodle Maker is a labour of love. It is said that every entrepreneur worth his weight started out with a lemonade stand in his own backyard. The Noodle Maker is a business which takes the basic concept of a "lemonade stand" and makes it more mobile and relevant for today’s generation. We Indians love our
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1 History of Noodles Industries Noodles have its origin from china of chowmein or “chau-chau” and from Italy in the name of “Sphaghetti”‚ similarly‚ it is also pronounced as “Featuching” and Cut Macaroni” by the Italians. Initially Chinese and Italians used it as a main meal. In different names‚ shapes‚ quality and taste the item is prepared in different varieties. Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten
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Studies The year 2010 saw a sudden spurt in this instant noodles category with two major FMCG players‚ GSK and ITC venturing in. Besides‚ existing competitors are also trying for a rebound. Circa 1982. All it took was two minutes to woo the hungry souls. The country had just been introduced to a revolutionary product‚ which took over hundreds of households by their hunger pangs‚ offering them an instant solution. Maggi Instant Noodles had entered the kitchens of India‚ the first one of its kind
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The Instant noodles market in India is finally coming of age after over 25 years The instant noodles category in India was‚ in a sense‚ created by Nestlé with the introduction of their Maggi brand in mid-1980s. The concept of ‘2-minute noodles’‚ positioned as a quick snack option for children‚ found acceptance with both the children and their mothers as well. Having built and nurtured the category’s evolution‚ the brand name “Maggi” almost became a synonym for the instant noodles category itself
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Study on Knorr Soupy Noodles Market in Goa 1 Study on Knorr Soupy Noodles Market in Goa ACKNOWLEDGEMENTS Without the assistance of a number of people‚ this research could not have been completed. Therefore‚ we would like to take this opportunity to thank the following people: Mr. Rammurthi Naidu‚ Territory Sales Officer at Hindustan Unilever‚ Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which will be useful
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Preparation of Stick Noodles Kripa Shakya1 and Anup Halwai2 1.College of Applied Food and Dairy Technology‚Kathamndu‚ Nepal 2. Department of Food Technology and Quality Control‚ Kathamndu‚ Nepal krips16@hotmail.com Abstract Noodles were prepared by incorporating carrot powder in the percentage of 5‚ 10‚ 15 and 20 in wheat flour. The main objective of the work was to prepare the nutritious noodle enriched with Vitamin A. Sensory evaluation of the carrot powder incorporated stick noodles revealed that
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