Table of Contents Introduction 2 Part 1: Ralph Lauren - More than just a Brand 2 Company background 2 Company information 2 Competitors 3 Target consumers 3 Positioning - the story told by the brand 4 More than just clothes 5 Position from a value chain point of view 6 The consequences on range development 6 Part 2: The Sourcing plan 6 Sourcing Location 6 Continuity product 7 Seasonal product 7 Short-Seasonal product 8 Supplier
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Ralph Lauren Strategic and Operational Plans Analysis XXXXXXX MGT/521 3 March 2014 Professor Ronald Polk Ralph Lauren Strategic and Operational Plans Analysis Ralph Lauren Corporation Mission and Vision: “Mission- to ‘redefine American style‚ provide quality products‚ create worlds and invite people to take part in our dreams’. Vision- ‘to represent American style with a dash of British elegance and the comfort of natural fibers” (Ralph Lauren‚ 2013). The purpose of this analysis is to
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Module 3: External Analysis Module 2: Mission‚ Goals‚ and Strategic Management Process Module 3: External Analysis Group: Diamonds Ralph Lauren Corporation Strategy Term Project MGT 695 – 01 Dr. Hochradel Module 2: Mission‚ Goals‚ and the Strategic Management Process The mission of Ralph Lauren is to provide quality product‚ bringing different worlds together and inviting people into their dream and vision (McAllister‚ 2012). They are the true
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SWOT Analysis Polo Ralph Lauren Corporation - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Strengths: Brand Recognition/Equity - The Ralph Lauren name and Polo logo represent a strong brand with considerable awareness among consumers around the world. Polo Ralph Lauren has leveraged his vision of classic American style into home furnishings‚ cosmetics and accessories
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Industry Survey: Polo Ralph Lauren belongs to the Apparel and Footwear: Retailers & Brands Industry. According to the industry survey the current trends are driven by consumers demand and relate to the size of the various demographic groups and their particular wants‚ shopping patterns‚ and spending capability. In order to stay above and ahead in this industry it is essential to change styles in the workplace and leisure attire and influencing retail and manufacturing operations. One of the
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Ralph Lauren Corp is one of the best-known fashion design and licensing company in the world. The brand was launched in 1967 founded by American designer Ralph Lauren. Prior to starting Ralph Lauren‚ he worked for Brooks Brothers. In 1968 he started a line of men ’s ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale ’s. In 1971‚ Polo Ralph Lauren launched its first women ’s collection and his first store in Beverly Hills‚ California. Ten years later‚ in 1981
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The Evolution of Polo Ralph Lauren Polo Ralph Lauren has become one of the most renounced clothing companies of the 20th and 21st century. The creator of Polo is a man named Ralph Lifschitz who was born on October 14‚ 1939 in New York‚ New York (Ralph Lauren). He was born to Fraydl Kotlar and Frank Lifshitz who were Ashkenazi Jewish from Belarus. In 1955‚ when Ralph was 16‚ he and his brother changed their last name to Lauren because they were made fun constantly for having a Jewish last name but
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research on Polo Ralph Lauren’s business decisions regarding sweatshops and their workers‚ I found an article written by Robert J.S. Ross‚ a professor in Sociology at Clark University. The article entitled‚ “Hey‚ Ralph Lauren‚ sweatshops aren’t chic‚” was featured in the Los Angeles Times and employs an appeal to pathos by disclosing the reprehensible working conditions that sweatshop workers endure everyday in factories throughout China to provide products for Polo Ralph Lauren. While discussing
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Born and raised with four other siblings in the Bronx‚ Ralph has always known he wanted to be a million (Thomas‚ 52). Ralph Lauren was born into a Hebrew family on October 14‚ 1939‚ and is still alive. His original family last name was “Lifshitz” but because he got bullied in high school for it‚ Ralph changed it to “Lauren” with one of his other siblings. In his early teens‚ he worked for two different glove companies and a manufacturer. From the age of 12 years old he was known for his unique fashion
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------------------------------------------------- Polo Ralph Lauren Case ------------------------------------------------- 1. Polo Ralph Lauren is an American apparel company that was founded in the 1970’s. When it was founded it had three branches in the apparel business: design and development‚ manufacturer management‚ and inventory/stock handling. Because they did not want to own factories‚ they outsourced the garment manufacturing to Luen Thai‚ an apparel manufacturing company in China
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