CITY UNIVERSITY OF HONG KONG Stock Evaluation Financial management group project 2013/11/13 Name Student ID GAN JUNYI 53043683 ZHU JINSHAN 53062624 ZHANG YUE 53062845 SHEN ZEDA 53062901 CHEUNG HOI KEI 53080605 Content Part I. Introduction Executive summary •••••••••••••••••••••••••1 Dividend discount model (DDM) •••••••••••••••••••••••••1 Capital asset pricing model (CAPM) •••••••••••••••••••••••••2
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Acknowledgments Abstract Competing in a turbulent and competitive business landscape requires organizations to continuously introduce innovative products which meet the trends‚ lifestyles and expectations of customers. Advertising is the most common and viable tool used as part of the retailing industry in creating awareness and persuading customers about the brand name. The fundamental goal of this study is to obtain a deeper understanding of the impact of celebrity endorsers in online retailing
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M14_DERE8676_07_SE_CS6.QXD 12/2/09 4:01 AM Page 281 CASE 6 EBAY IN JAPAN: STRATEGIC AND CULTURAL MISSTEPS “I am not one for regrets‚ but I still regret we don’t have a presence in Japan.”1 —MEG WHITMAN‚ CEO‚ eBay in 2008. “When we arrived last year‚ the 800-pound gorilla [Yahoo Japan Auctions] was already positioned.”2 —MERLE OKAWARA‚ President and CEO‚ eBay Japan in 2001 “I think eBay learned what it did wrong in Japan. Because of the nature of the auction model‚ I think it now understands
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Market Survey Setting-up of a website like leboncoin.fr in China Martin Brisson 2011/2012 Rouen Business School Sommaire Mission statement 3 Methodology 3 Summary of recommendation 4 Market analysis 6 Company introduction 6 The website 7 SWOT analysis 8 Source of revenue 9 Customer analysis 9 The social aspects 11 Competitor analysis 13 Chinese competitor analysis 13 French competitor analysis 16 PESTEL analysis 19 Political factors 19 Economic factors 20 Social factors
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Luxury Brand Strategy of Louis Vuitton Shin’ya NAGASAWA* * Graduate School of Commerce‚ Waseda University Tokyo‚ Japan‚ nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and principles of
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International Executive Master of Business Administration Marketing MKT 600 Lecturer Ms. Ewan Lee Group members Rose Diana Baharudin MAL 14029 Sashitharan V.A.Velayuthan MAL 14030 Ngu Pei Pei MAL 14041 Assignment Asia Pacific branding for online hotel reservations Expedia Incorporated Word Count 6822 Date 09 June 2014 Question 1 Expedia being the largest online travel e-commerce operator in world have their sites on Asia Pacific expansion and their vertical integration
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Chapter 1 AN INTRODUCTION AND COMPANY BACKGROUND LOOK AT LG ELECTRONICS LTD Consumer electronics are irresistible‚ there is nothing quite fascinating than to see someone use an electronic gadget for the first time. There is absolutely no question that consumer technology sparks imagination like nothing else. The Consumer-Electronics industry is the world of entertainment‚ communication and office products. Currently‚ the global consumer electronics industry is dominated by the South Korean‚ Japanese
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Analyze Amazon and Walmart.com using The Value Chain and Competitive forces Models 2.1 Amazon.com 2.1.1 Amazon’s Value Chain Analysis 2.1.1.1 Primary Activities 2.1.1.1.1 Inbound Logistics Amazon has the advantage of avoiding the overhead and carrying large amounts of inventory because it orders the books from the distributors. They provide money and contracts to prospective authors and decide how many copies of a book to print. Typically a first run printing for a book varies from 5
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From Wikipedia‚ the free encyclopedia Amazon.com‚ Inc. Amazon.com-Logo.svg Type Public Traded as NASDAQ: AMZN NASDAQ-100 Component S&P 500 Component Founded July 5‚ 1994 Headquarters Seattle‚ Washington‚ United States[1][2][3] Area served Worldwide Founder(s) Jeff Bezos Key people Jeff Bezos (Chairman‚ President and CEO) Industry Internet‚ online retailing Products Appstore‚ The Book Depository‚ Game Studios‚ Instant Video‚ Instant Video UK‚ Instant Video German‚ Kindle
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Amazon strategies to manage its inventory Amazon .com called itself "Earths Biggest Bookstore” because it has been ranked as the best consumer e-business. It sells books‚ music over the internet. From both market and supply chain management point of views‚ Amazon has some challenges and strengths. Managing inventory is one of the company opportunities to overcome its financial barriers regarding the warehouses and shipping costs. Amazon follows some strategies to manage its inventories. It had the
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