|RAKUTEN | |Case study |Englishnization | Rakuten: questions and answers: 1. What is Rakuten’s business model? Is it sustainable? Rakuten business model consists of the following formula “Business to Business to Customer”. This unique business model approach afforded Rakuten to compete
Premium Rakuten Globalization Electronic commerce
Hiroshi Mikitani‚ the CEO of Rakuten‚ (Japan’s largest online retailer)‚ is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world’s No. 1 Internet services company‚ Mikitani announces Englishnization—a highly publicized aggressive two-year English proficiency mandate for all 7‚100 of Rakuten’s Japanese employees. Mikitani’s goal is not only to ensure the success of the organization‚ but also to break down linguistic and cultural
Premium Time Present Rakuten
Case Study #2 Dana Dahl Global Management BUE 260 851 1.) Summary of the case (key players; background). 2.) Identify the scope of the problem. 3.) Analyze the issue/outcome. 4.) Recommendations. . 1.) What are Amazon’s firm-specific resources and capabilities in the Unites States and Japan? . 2.) What institutional barriers prevent Amazon from flexing its muscle in Japan? . 3.) How does Amazon leverage its capabilities to overcome institutional barriers in Japan?
Premium United States Rakuten Electronic commerce
“Englishnization” at Rakuten 2013 The issues‚ options & recommendations for Rakuten Nirgun (e123001) Language & Globalization: “Englishnization” at Rakuten 2013 Issues Accepting change: It was very difficult for most of the Japanese employees to adapt to this policy of changing organizational culture through cross border communication. They never realized that they have to learn a completely new language for the sake of globalization. Performance linked with payment: The payment of Rakuten employees
Premium Learning Linguistics Inferiority complex
Japanese company tries ’Englishization ’ Introduction The Rakuten Inc is a Japanese electronic commerce and Internet company based in Tokyo‚ Japan. It was founded in 1997 by chairman and CEO Hiroshi Mikitani. As the CEO of Rakuten‚ Mikitani aims to position Rakuten at the forefront of global business. One way he feels this can be achieved is by introducing an English policy in his firm. He therefore‚ makes a dramatic decision by introducing ‘Englishnization’ program among 7‚100 employees and
Premium Rakuten English language Organizational studies
Case Study Team 4 Lucie RIHOVA‚ Jordan PERRET (Grenoble)/Yoko SHIMIZU‚ Takayoshi MIMIYAMA (Tsukuba) Case Study: Language and Globalization: “Englishnization” at Rakuten This case study report tries to find recommendations for Japanese company Rakuten. The huge project called “Englishnization”‚ which the company started in 2010‚ tries to change the main company language from Japanese to English. However‚ with the project’s deadline approaching‚ Rakuten’s management finds itself in a difficult position
Premium English language
1. Why did Mikitani think Englishnization is absolutely critical to the company? Rakuten has been growing rapidly in the recent years. To maintain this level of growth and become the number one Internet Services Company in the world‚ Mikitani believed it was crucial to globalize Rakuten‚ especially in the context of a shrinking Japanese economy and as expansion plans are concentrated outside Japan. To expand the company Mikitani believed that a unified business language was crucial. His
Premium Japan United Kingdom Economy of Japan
business people to think of innovative ways to stay and excel in their ventures in and outside Japan. To counter these challenges and effectively exploit the global markets‚ Japan’s largest online retailer Rakuten took an unusual step by enforcing an English-speaking policy for all its employees. Rakuten CEO Hiroshi Mikitani created the term ‘Englishnization’ as the means of shifting the official corporate language from Japanese to English. Mikitani believed that his vision of global expansion would be
Premium English language Lingua franca
making sure that their consumers get best services and goods. Business model also defines uniqueness of the business from competitors. Rakuten uses aggregator business model‚ of which is a model that describes a business that collects information about goods and services from different types of shops and put them together on their websites (Aggregator‚ 2014). Rakuten was started as online shopping mall where consumers can order online or view products that are offered by different shops in the online
Premium Internet Strategic management Shopping mall
the author‚ Klaus Rosmanitz mentions the situation that Japanese employees are told to learn English as much as possible due to the decline of Japanese economy. Rosmanitz takes Rakuten as an example. The Boss of Rakuten gives out an order that the company requires its employees to learn English to a certain level. Rakuten has expended into 10 additional countries since the project was introduced and in its plan‚ it will expend to more countries and boost its overseas sales. At the beginning‚ the
Premium Japan Economy of Japan Japanese people