factor will influence their choice of our CASIO watch in part A. In the part B‚ how the CASIO use product and promotions in the marketing mix to market new product. CASIO watch is one of three largest Japanese brands. The multi-functions of CASIO watches have been well-known in the world for many years. Its representative of active youth fashion and
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Business proposition Customers can find Rolex watches about their price lists at their official website or other relevant website. For example‚ a customer prefers to buy a Rolex Submariner and find a lot of research about this product through official website‚ social networking for example Facebook. They also can gather the information through friend opinion. Both countries are promoting the same products but why Rolex watches in Malaysia is much more expensive than outstation and people still prefer
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Fastrack is a wrist watch brand under Titan Industries which is the fifth largest watch manufacturer in the world. Titan is a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation. Fastrack was launched in 1998 and its wrist watches were mainly youth oriented. After launching Fastrack sunglasses it became the largest sunglasses seller in India. The company has various ranges of bags‚ wallets and belts etc. It has opened its separate stores which mostly attracts the young generation
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Dive Watches Dive watches generally need to have a water resistance of at least 100 meters with 200 meters being the recommended minimum for scuba diving. Dive watches today are now available with water resistance ratings that are much deeper than you are likely to dive at. You will find watches here with ratings as high as 1000 meters for professional scuba diving. Some also feature helium release valves - a one-way pressure relief valve typically consisting of a strong spring‚ a plug‚ and a good
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A Marketing Analysis of Four Brands of Watches [HMT‚ Titan‚ Swatch‚ TAG Heuer] Asokendu Samanta (SMSID 104118) Lalitha Devi (SMSID 103601) B. Narayanan (SMSID 103566) Group No 22‚ PGCBM 15‚ Powai‚ Mumbai 23 March 2009 A Marketing Analysis of Four Brands of Watches About The Authors Asokendu Samanta obtained Doctorate of Philosophy in Engineering from Indian Institute of Technology (IIT)‚ Kharagpur. He worked as a Post-doctoral Research Fellow at the Robert Gordon University‚ United Kingdom
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Titan Watches – Consumer Motivation Background Titan Industries is the fifth largest integrated watch manufacturer in the world and has 60% of the organized watch market share in India. Titan started its operations in 1986. When it was launched‚ it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture ith Timex‚ which lasted until 1998‚ and set up a strong distribution network across India. Titan watches are sold in India through exclusive Titan showrooms
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design‚ marketing‚ and distribution company that specializes in the industry of consumer fashion accessories‚ especially in the watch products. Fossil entered the international market and diversified the products‚ which consist of handbags‚ belts‚ watches‚ etc. They distribute the product offerings through a diversified distribution network that includes department stores‚ owned retail stores‚ owned Internet sites‚ and specialty retail locations. Fossil aims to enlarge their product line and enter
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Wally‚ business owner of Windy City Watches is located in downtown Chicago‚ IL. Business is booming and Wally needs to buy a large quantity of Rolek watches which sell for $50 apiece. He calls Randy Rolek‚ the wholesaler located in Milwaukee WI. They discuss terms on the phone for a while before coming to an agreement in which Wally offers to buy 100 watches for $25 each. Randy sends over an order form in which Wally states that he is agreeing to purchase watches from Randy for $25 each‚ but does not
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Time as an Industry “Takes a licking and keeps on ticking.” For years this is the image that has been associated with Timex watches – dependable‚ reliable‚ almost indestructible. Timex’s (www.timex.com) advertising was closely associated with the Timex image. The advertising campaign featured different attempts to destroy Timex watches that failed to stop the Timex from ticking. One memorable ad showed a Timex watch strapped to the propeller of a motor boat before being driven across the lake
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media-specific code which is used to “convey the desired meaning most effectively” (Lacey‚ 1998‚ p. 34). The centred meanings behind this image are strength‚ masculinity and style which are conveyed through the use of cropping and juxtaposition. The watches have been respectively cropped toward the centre in order to link them to the biplane and pilot. Use of simple cropping encourages the audience to fill-in what is missing from both the pocket watch and watch strap‚ which inevitably overlap the biplane
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