CHAPTER 1 INTODUCTION A STUDY OF CONSUMER PREFRENCE TOWARDS TITAN WATCHES A consumer is a person or group of people‚ such as a household‚ who are the final users of products or services. The consumer’s use is final in the sense that the product is usually not improved by the use. The term preference is used in a variety of related‚ but not identical‚ ways in the scientific literature. This makes it necessary to make explicit the sense in which the term is used in different social sciences
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Executive Summary This report is commissioned to examine what marketing factors affect on organizations‚ so it provides an analysis of watch industry in Australia such as growth of watch industry and market share of major companies. Also‚ relevant data such as marketing strategy of organization‚ competitors‚ and customers in terms of microenvironment and political and demographic factors in terms of macro environment are identified and evaluated. Furthermore‚ results of data analyzed show that
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brand in 1999. While Seiko is a well-known producer of inexpensive and luxury watches alike in Japan‚ its brand image is significantly different abroad. Their watches are globally considered very reliable and having an excellent price to quality ratio‚ but are not considered luxury and are not held to a high esteem among collectors and watch enthusiasts. In addition to the Seiko Corporation which is best known for their watches‚ the Seiko Group consists of Seiko Instruments Inc. (best known as a producer
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of which 9 percent had been achieved through organic growth.2 The company had achieved a dominant position in champagne‚ cognac‚ fashion and leather goods‚ and selective retailing; and a top tier position in perfumes and cosmetics‚ as well as watches and jewelry.3 Despite facing the toughest environment for the luxury goods industry since its founding over 15 years ago‚ the company delivered strong results for 2003‚ reporting a 30 percent increase in net income in 2003 (Exhibit 1). Most of
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and Development towards technological based in watches. As for research based‚ we found out that SEIKO contribute a high standard of innovation and Research and Development (R&D) towards technological based in watches. SEIKO watches lead the world energy efficient watch making throughout the world who those others companies are not expert at it. Since their continuation of Research and Development by those expertise’s engineering in SEIKO watches Corporation Inc.‚ they did contribute a higher
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government of India. In 1961 HMT started factory for manufacturing mechanical watches in Bangalore in technical collaboration with Japan. It was the first watch industry in India. From then on‚ HMT dominated Indian watch industry for the next two and a half decades. HMT brand became synonymous with watches in the industry. The tag line of HMT was ‘TIMEKEEPERS TO THE NATION’. The company were more concentrated for producing sturdy watches‚ which were good quality and highly reliable. HMT set up a second watch
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traditionally been to bring technically advanced watches to their customers. In 1969‚ Seiko achieved international recognition by successfully integrating quartz technology into a wristwatch. Seiko is able to accomplish these ambitious goals because they use a vertically integrated management system and consist of many different firms‚ which focus on various aspects of watch production. This structure means they are able to mass-produce technologically advanced watches at affordable prices. Seiko has established
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Executive Summary This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed. In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design‚ display‚ assortment‚ ambience etc have discussed. In the 3rd stage the comparison the profile
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headquartered in Biel‚ Switzerland‚ SMH became known as The Swatch Group Ltd. In 1998. The Swatch Group produces major’s brands of watches‚ from Luxury and private labels to basic watches. Each part of the group has its own organization‚ management‚ and own building sites thus making it decentralized. In the early 1970s‚ The Swatch Group was losing market shares to cheap Asian quartz watches in particular those made in Taiwan‚ China‚ and South Korea. The decline was due to the Swiss watch industry retaining its
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carried pocket watches‚ with a gold half-hunter being the preferred status symbol of the time—no pun intended. It wasn’t until the late 1800’s when soldiers discovered their usefulness during wartime situations. Pocket watches were clumsy to carry and thus difficult to operate while in combat. Therefore‚ soldiers fitted them into primitive “cupped” leather straps so they could be worn on the wrist‚ thereby freeing up their hands during battle. Nixon watches are a fairly new yet
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