Canadian Social Science Vol. 7‚ No. 1‚ 2011‚ pp. 110-118 ISSN 1712-8056 [Print] ISSN 1923-6697[Online] www.cscanada.net www.cscanada.org Innovative Food and Its Effects toward Consumers’ Purchase Intention of Fast Food Product LES ALIMENTS INNOVANTS ET SES EFFETS VERS L’INTENTION D’ ACHAT DES PRODUIT DE FAST FOOD DES CONSOMMATEURS Mohd Rizaimy Shaharudin1 Abdul Sabur Bin Ismail2 Suhardi Wan Mansor3 Shamsul Jamel Elias4 Muna Abdul Jalil5 Maznah Wan Omar6 Abstract: This study is about the
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Background of Kentucky Fried Chicken(KFC) KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. Outside North America‚ KFC offers beef based products such as hamburgers or kebabs‚ pork based products such as ribs and other regional
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1. The five-force analysis suggests that KFC faces a very active and rigorous competition. There is extreme rivalry in the fast food industry. There are more then a hundred other fast food businesses that KFC competes with. Statistics show that there is always threat of new competition as there are new chains developing from time to time in the industry. The reason behind such a threat existing is due to the fact that the industry is a highly profitable market. There a various number of
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A Study on KFC(Kentucky Fried Chicken) Restaurant Submitted By :- Aditya Shrestha New Summit College Roll No :- Submitted To :- Faculty of Management New Summit College‚ Baneshwor Kathmandu‚ Nepal January‚2014 Faculty Of Management New Summit College Recommendation This is to certify about a study on the KFC(Kentucky Fried Chicken) Restaurant of Nepal Submitted By :- Aditya Shrestha Entitled A study on KFC Restaurant of Nepal which is situated in Durbar Marg
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which are advertising‚ direct marketing‚ interactive marketing‚ sales promotion and personal selling. The aim of this critical evaluation of the IMC campaign is to determine the use of Integrated Marketing Communications being used at Kentucky Fried Chicken (KFC) in order to create brand equity within KFC. This objective can break down into five objectives as follows‚ To understand the nature of KFC’s market‚ To determine the need for and the benefit of IMC in KFC‚ To determine the important aspects
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The Fried Chicken Inspiration Although the job I held during high school at KFC was not intellectually challenging‚ my experiences as an employee helped me grow and develop tremendously. From the speedy service to the aroma of the fresh biscuits‚ I was involved in all aspects of the operation. Instead of being intimidated by twenty five hour work weeks‚ competitive dance practice‚ and honors course assignments‚ my triumph created a deeper craving for knowledge that only advancing my education
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Introduction 2 History of KFC (Kentucky Fried Chicken) 2 History at-a-Glance 3 KFC Logo 6 Location of KFC headquarters 7 Number of staff 7 Number of branches 7 Advantages of corporation 8 Disadvantages of forming a corporation 8 Company structure 9 Product 10 Conclusion 11 Reference 12 Section 1 Introduction KFC (Kentucky Fried Chicken) Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ Extra
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Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world‚ and remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend
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Contents KFC 1.0 Introduction (Figure 1‚ Logo of KFC Source: google.com) Kentucky Fries Chicken‚ better known as KFC‚ is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders‚ at his hometown Kentucky‚ but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15‚000 outlets in 105 countries and territories around the world. The main aim of KFC
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founder of the original Kentucky Fried Chicken‚ born in 1890‚ just outside Henryville‚ Indiana. After a series of jobs‚ in the mid 1930s at the age of forty‚ Colonel Sanders bought a service station‚ motel and cafe at Corbin‚ a town in Kentucky. He began serving meals to travelers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for
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