RADIO DRAMA by TIM CROOK Here are some horrible truths: Most radio drama is very badly written. Radio drama is an endangered species. It has never taken a hold of mainstream programming on commercial radio in the UK. It used to be the mainstream in the States and Australia but lost out to TV in the middle to late fifties. It is under threat within public radio services including the BBC because of the pressure of monetarist ideology and the fact that authors and radio drama directors have been
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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speaking‚ by analyzing Porter’s five forces of radio station industry in New Zealand‚ we could get the conclusion that four of those five forces have negative influences on the industry‚ namely the intensity of rivalry‚ the threat of substitutes‚ the bargaining power of buyers‚ and the bargaining power of suppliers. Only the threat of new entrants has positive influence. Fortunately‚ ICTs are broadly used in converting the negatives to positives among the radio station industry. And it actually does very
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Satellite Radio from the Harvard business school making an analysis on how to market the coming product of satellite radio and the business strategy to succeed in the industry. The report is divided in questions that help see the different aspects of the case and take a closer look at how to start this company. At the end recommendations are made on what is the best way to go with the business. Only one competitor: SIRUIS company in the car radio High price to manufacture radio system‚ $270
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the way we live. But what about radio? Some say that radio is dying‚ that its use has become useless‚ that it was only an aid of assistance during the early and mid 1900’s. But the way I see it‚ I think that radio is more relevant and significant today than it ever was‚ especially for the diverse Australian youth cultures. Their lifestyle‚ education‚ political views and social aspects come under a large role due to what they listen to over the radio. So how do radio stations maintain and attract their
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primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers‚ commercial free. Furthermore‚ as an added bonus subscribers will have the opportunity
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age of radio‚ many people tuned their radios to the Sunday night Halloween eve radiobroadcast of Orson Welles’ adaptation of the War of the Worlds. As the sun was setting and the moon began to take its place‚ listeners all around the country sat on the edge of their seats as Orson Welles orchestrated the greatest hoax radio had ever seen. In fact‚ this horrifying broadcast twisted believers to its will in such a way that it is still thought to be one of the most significant events in radio history
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When I’m in a car riding down the street there is only one radio station that I really enjoy‚ KXHT 107.1. The music they play is quite specific. They are a hip-hop and R&B station that plays mostly southeastern groups. Hip-hop is quite new to me having really only gotten into it in the early years of high school were as I liked rock since childhood. It was for this reason and a few others that I decided to interview a personality from Hot 107 as they are nicknamed. Memphis is the first city that
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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What is Software Defined Radio? With the exponential growth in the ways and means by which people need to communicate - data communications‚ voice communications‚ video communications‚ broadcast messaging‚ command and control communications‚ emergency response communications‚ etc. - modifying radio devices easily and cost-effectively has become business critical. Software defined radio (SDR) technology brings the flexibility‚ cost efficiency and power to drive communications forward‚ with wide-reaching
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