action the action plan on page 10 3. XM case Case Discussion Question 1. What is the value proposition of XM to different consumer segments? Who should be the primary target for XM? 2. What aspects need to be considered in pricing the radio receiver and subscription fee? What is the optimal price for monthly subscription? Assume a five-year lifetime for a customer. How would your answer change if the lifetime was longer or shorter? 4. What aspect needs to be considered in allowing
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Radio one analsys 1) Why does Radio One want to acquire the 12 urban stations from Clear Channel Communications in the top 50 markets along with nine stations in Charlotte‚ NC‚ Augusta‚ GA‚ and Indianapolis‚ IN? What benefits and risks? The Reasons for acquiring the 12 urban stations from Clear Channel could be the following: - Bigger African American Base: It would draw more African-American listeners than any other radio broadcaster and cover more African-American households than any
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Radio Waves In the modern society‚ radio is the most widely used medium of broadcasting and electronic communication : it plays a major role in many areas such as public safety‚ industrial manufacturing‚ processing‚ agriculture‚ transportation‚ entertainment‚ national defense‚ space travel‚ overseas communication‚ news reporting and weather forecasting. In radio broadcasts‚ they use the radio waves which can be both microwaves and longer radio waves. These are transmitted in two ways: amplitude
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Five types of listening These five types are; Discriminative Listening Comprehensive Listening
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CHAPTER ONE Definition Listening is: Taking in information from speakers‚ other people or ourselves‚ while remaining nonjudgmental and emphatic. Providing limited‚ but encouraging‚ input to the talker’s response‚ carrying the person’s idea one step forward. Relationships Listening is a way to acknowledge someone. It increases self-esteem. Acknowledgement is a basic‚ universal human need. Listening is a potent force for reducing stress. True listening builds teamwork‚ trust and a sense
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Active listening includes a variety of behaviors which communicate to the other that they are heard and understood‚ that the feelings which underlie the words are appreciated and accepted‚ and that regardless of what the individual says‚ thinks or feels‚ they are accepted as a person by the listener. Active listening demands that the receiver of the message put aside the belief that listening is easy and that it happens naturally and realize that effective listening is hard work. Good listening encourages
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newspapers‚ and on billboards‚ websites‚ radio and television. Advertisers attempts to steal at least a fraction of a person ’s time to inform him or her of the amazing and different 22 “Celebrity” refers to an „individual who is known to the public‚ such as actors‚ sport figures‚ entertainers‟ and others of the like for his or her achievement in areas other than that of the product class endorsed (Friedman and Friedman1979). The general belief among advertisers is that advertising messages
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Ahmed S0899927 Learner Assessment in TESOL Assessing Listening Introduction Assessing listening is one of the most significant areas of language testing. However‚ it is the least area that is cared for and developed in assessment. Perhaps this is due to it is a very complex process. Listening is NOT assessed in my context and this has caused dramatic drawbacks in language learning and teaching related to listening skill. Therefore‚ the test specs and test instrument constitute a proposal
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Empathetic listening is a learned skill where the listener feels as the speaker instead of for the speaker‚ empathy as opposed to sympathy. It’s a skill that once learned will not come automatically‚ sufficient time must be set aside for it and preparations must be made for it. To be a good empathetic listener one has to let the other parties dominate the discussion‚ stay attentive to what is said‚ hold back from interrupting‚ use open ended questions‚ stay aware and sensitive to the emotions being
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Empathetic Listening 1. Provide your summary of how to listen empathetically. Summary of how to listen empathetically First of all‚ in order to listen empathetically to someone else you have to know yourself‚ be very caring‚ open minded and have the ability to put yourself in their shoes. Kerem et al. (2001) states that‚ “Empathy goes literally to the heart of the matter. It is understanding and entering into another’s feelings‚ a
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