Examination Paper: Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Examination Paper MM.100 International Marketing Management Section A: Objective Type (30 marks) Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above 2. ETC stands for a. Expert trading companies b. Essential
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Parliament practise exam question – a) Explain the term life peers used in the extract (5 marks) * According to the extract‚ life peers sit in the House of Lords. They sit in the House of Lords for life and are appointed by the Prime Minister by recommendations from his/her party as well as the opposition. The Life peerages Act of 1958 set the conditions for Life peers to be appointed and examples include Lord Sugar and Lord Mandleson. Life peers make up the majority of the House of Lords
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The Chrysalids: Study Questions Chapter 2 1. How old is David’s house? (17) David’s house is 50 years old 2. Who built this house? (17) David’s grandfather; Elias Strorm built the house 3. Describe the materials from which this house is built. (17-18) It’s built from bricks and stones‚ solid and roughly-dressed timbers. 4. Explain the words: "My grandfather appeared to have been a man of somewhat tediously unrelieved virtue. It was only later that I pieced together a portrait that was more
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Hamlet ACT 1‚ Scene 1 and 2 Questions 1.1 1. What happens when Francisco and Bernardo meet at the beginning of 1.1? Where are we‚ and when? Why is there confusion over which one is supposed to challenge the other by asking "Who’s there"? Why is Horatio with Bernardo and Marcellus? Who is he? They saw something strange‚ we are at Denmark. He is asking “who’s there?” It is because he’s not sure what is there by judging the shadow he saw and it is at night causing the visibility
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Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in this unit: Marketing is a social activity directed towards satisfying customer needs and wants through an exchange process. The five core concepts of marketing are: Needs‚ wants‚ and demand‚ Product and services‚ Exchange process‚ Customer value and satisfaction‚ and Markets. The main functions of marketing are advertising‚ sales promotion‚ market research‚ and sales planning. Marketing
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The Hobbit: Essay Q&A Essay Q&A 1. When‚ how‚ and why does the narrative tone of The Hobbit change? The tone of the book shifts after the death of Smaug. Before the dragon’s death‚ the novel is a fairly light-hearted fantasy adventure; after Smaug is slain‚ the story takes a serious and dark turn as greed and pride ruin relationships among the various races of Middle-earth represented in Esgaroth. Tolkien effects the change in tone by giving us access to characters’ inner thoughts as well
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Name ________________________ The Odyssey Study Questions- ANSWERS Book One (p. 77-92): 1. What do you see as the attitude of the Gods’ towards men? They think men are foolish. They bring most pain and suffering upon themselves. 2. What do you see as the attitude of the Greeks towards hospitality? They take the role of hosts seriously. The Greeks had to open their home‚ be gracious‚ and share their food‚ and drink with their guests. 3. How would you characterize Telemachus at this
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Group 1 Questions "The Birthmark" 1. Using inferences from the story‚ establish its likely geographical setting and historical time. Afterwards‚ review the story for at least a couple of convincing clues and hints that suggest the story will end tragically‚ i.e. that Aylmer will fail and/or Georgiana will die. The narrator tells us that it takes place “in the latter part of the last century”‚ meaning around the late 1700s. We know this because the story was written in the 1840s so prior to that
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Chapter 1: The Power of Markets What are the two basic assumptions that economists make about individuals and firms? Economists have two basic assumptions which keeps the economy in check. One is that people try to make themselves as versatile as possible maximizing their overall potential. The other is that a firm would do what it needs to make the most profit possible. What is the role and significance of prices in the market economy? Prices in a market economy are very important. Price allows
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of marketing be sequential in nature? Answer: Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved. According to Cundiff & Still “To achieve the marketing objective-planning‚ organization‚ coordination & control is necessary. Whether he is a marketing manager‚ industrial middlemen or consumer retailer each &every one has to do planning‚ organization & control of activities to achieve the marketing goals
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