National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Marketing Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. Explain the modern developments in the concept and practice of marketing. In the modern times‚ the marketing concept and as a result the practice of marketing management have continued to evolve and develop and will continue to do so in future owing to the rapid
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some guidelines below. You will have had experience preparing exam questions in your review sessions. The following document provides some further hints and tips‚ with some sample questions at the end. I have also attached a document with questions from January and Resit last year‚ with an outline of what the answer should contain. What do I have to do? In the examination‚ you will be asked to select three questions to answer from a choice of six. Very broadly‚ these areas might be taken from
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Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Having read the chapters from Lovelock‚ Wirtz‚ Key & Lu (2005) and Masterson & Pickton (2010)‚ what did you find most interesting about services marketing and why? Answer：In this chapter‚ the most interesting about services marketing is the growth of the service economy. In numerous countries‚ increased productivity and automation in agriculture and industry‚ combined with growing demand for both new and traditional services‚ have jointly resulted in a continuing increase over time in the percentage
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Results Reporter | | Out of 10 questions‚ you answered 5 correctly with a final grade of 50% | | | | | | 5 correct (50%) | | | | 5 incorrect (50%) | | | | 0 unanswered (0%) | | | Your Results: | The correct answer for each question is indicated by a . | ------------------------------------------------- Top of Form | 1 CORRECT | | Value is the customer’s perception of all of the benefits of a product or service weighed against all the costs of acquiring
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Fall 2014 PPPM 331 Environmental Management On the day of the exam‚ ten of the twenty questions below will be selected for you to select‚ and write‚ on five. Begin each question on a new sheet of the paper provided. 1. What would be the role and responsibility of a sustainability director (environmental manager) in a progressive city and/or a visionary university? -To account for their emissions. To reduce environmental impacts as well as their own operating costs. ~ Minimize the
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Question1 The Project Scope Management Plan manages all of the following EXCEPT: | Resource requirement updates | | | Process of Verify Scope | | | Process to develop Work Breakdown Structure | | Question2 According to PMBOK®‚ which of the following is an important output of the Define Scope Process? | Project Scope Statement | | Question3 The Project Scope will be broadly described early in the project‚ and made more explicit and detailed as the project team develops
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National Institute of Business Management Chennai - 020 FIRST SEMESTER EMBA/ MBA Subject : Financial Management Attend any 4 questions. Each question carries 25 marks (Each answer should be of minimum 2 pages / of 300 words) 1. What are the significant factors of Financial Statements? Discuss the various tools of financial Analysis. (Answered) 2. What is a Fund Flow Statement? Discuss the uses and preparation of Fund Flow Statements. (Answered) 3. What is financial Forecasting? Explain. (Answered)
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main participants of business? What are the main activities? What other factors have an impact on the conduct of business in the United States?The main participants of business are employees‚ customers‚ and owners. The main activities are management‚ marketing‚ and finance. The other factors that have an impact on the conduct of business in the United States are economic systems‚ the free-enterprise system‚ the concepts of supply and demand‚ and the role of competition. 4. What are four types of
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Answer Sheet – Marketing Management – EMBA 1st Semester Dec-2014 Student: Shafeeque A Magami Course: One Year Executive MBA Register No: N14NOV/959 Answer-1: Explain Pricing Policy. The policy by which a company determines the wholesale and retail prices for its products or services. Pricing is the manual or automatic process of applying prices to purchase and sales orders‚ based on factors such as: a fixed amount‚ quantity break‚ promotion or sales campaign‚ specific vendor quote‚ price prevailing
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