3.0 Introduction The methodology involves five main steps; the collection of hair samples‚ the distribution of questionnaires‚ the washing of samples‚ the digestion of the samples‚ and the analysis of metal contents in the hair. 3.1 Materials and reagents used during the experiment The apparatus and chemicals that were used in the previously mentioned experimental steps are summarised in table 3.0. Steps Materials Reagents Collection of hair samples 1. Stainless Steel Scissors 2. Plastic bags
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INTRODUCTION The Management of PROCTER & GAMBLE once stated : ” Our business is based on understanding the consumer and providing the kind of products that the consumer wants. We place enormous emphasis on our product development area and our marketing area‚ and on our people knowing the consumer.” The human mind is the most complex entity in the whole universe as it is very unpredictable how a person would behave in or react in
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the market where different potential user are being targeted. Beside‚ we will get to know the history behind this Pantene. Next‚ we will discuss further on the knowledge we gained based on our research after a survey being carried out with a questionnaires with 30 respondents onto this Pantene brand. We also will look further into the way on how we do the application and analyze the information we get from the research we had conducted that touches on the four popular marketing mix‚ which also known
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|+91-99102-34449‚ 0120-4229698 | |Major Area of Specialization |Sales & Marketing | |Questionnaire Attached |YES ( NO ( | |Resume of the Project Guide Attached |
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Executive Summary This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world; We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors‚ SWOT Analysis‚ Product Line Cycle‚ Five Forces and Marketing Mix etc to P&G with china‚ so as to understand these concepts and strategies better when applied to a real life scenario. Marketing environment
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textiles‚ clothing and footwear. Buying non-durables comes under the category of consumption demand of goods. A non-durable fmcg product was to be chosen for analyzing the consumer behavior of non-durable goods. The product chosen was DOVE. Dove shampoo was among the fastest growing fmcg products and was sold in more than 35 countries. Strong survey and marketing strategies had to be analyzed. PRODUCT- Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina
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Analysis Conclusion Product Recommended Annexure – I: Sample Questionnaire List of diagrams Abstract Bottom of pyramid is the socio-economic group which constitutes the largest chunk of population and is the poorest section. The potential of this group has been found to be enormous in past few years. Researches and concept by Mr. C.K Prahalad has been very popular in this field. Many products such as Tata Nano‚ Shampoo Sachets etc have been the result of this concept. Further products
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visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions * Conclusion * Bibliography * Annexure-Questionnaire INTRODUCTION
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Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents 2 Model used Instrument of data collection Sample size Reynolds and Gutman’s “Laddering Method” Laddering/ depth interview 8 respondents Findings: 1. From Brand asset valuator model The survey revealed that shampoo is a product in which consumers care about their choice between different brands. For the BAV analysis‚ Sunsilk’s competitor
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the causes of decline and consumer behavior towards "Pert Plus". After that we collected primary and secondary data‚ through various sources of information. Then we made the research design‚ did simple random sampling‚ and then we analyzed the questionnaire. Besides this‚ we also conducted depth interview of the brand manager of "Pert Plus". In the end‚ when everything was completed we tested our hypothesis‚ which was quite favorable. INTRODUCTION Established in 1837‚ The Procter & Gamble
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