Does a Strategic Business Unit changes the organization in adversity? – A case study of Godrej Consumer Products During the recent period of World financial Crisis‚ economies reeled under recession and downturn. Sectoral performance in sales and operations declined leading to unprecedented series of lay offs in organizations affecting employment ‚ income levels and consumption There was a fall in growth rates in India‚ in spite of a wide claim that the economy is operating much in a
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Delivering the Goods – Godrej Consumer Products Story Godrej Consumer Products supply-chain has adopted replenishment philosophy like first nature – a story that has many takeaways for Indian consumer goods companies. And the man in the thick of the action is rakesh Sinha‚ Chief operating offi cer (Marketing & operations)‚ GCPL. Aanand Pandey reports. If you are an FMCG supply-chain buff‚ then Godrej Consumer Products (GCPL) is where the action is at the moment. The reason: Godrej group has been
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Summary Financial Information FY 2000 in $ ’000s Sales 22500 EBITDA 2500 Depreciation 1100 Operating Profit 1400 Net Income 660 Terminal Value Growth 5.00% Initial outlay 1500 Additional Assumptions Risk free rate Proj. cost of debt Market Risk Premium Marginal Corporate Tax Rate Proj. Debt Beta Asset Beta for Kramer.com Expected Asset Return 5.00% 6.80% using CAPM 7.20% 40.00% 0.25 1.50 15.80% using CAPM Projections for Home Delivery Project 2002E 2003E 2004E 2005E 2006E Sales 1200 2400
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Product Life Cycle Stage of Godrej Chotukool The product life cycle may be broadly described as follows: 1. Introduction: This stage is characterised by Low competition‚ efforts to educate consumers about the product‚ trials and free samples. 2. Growth: This stage is characterised by mass promotions and attempts to differentiate the product from that of competitors. 3. Maturity: In this stage‚ firms focus on finding new target segments and creating value additions. 4. Decline:
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Institute of Technology‚ Jaipur (Deemed University) 16TH May 2010 AUTHORISATION This report “Promotion and marketing of Godrej Entranza doors” done during summer Project (SP) is submitted as requirement of the fulfillment of 2 year of MBA program of Department of Management Studies‚ MNIT Jaipur.
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every good mastering engineer‚ meticulousness and attention to detail is the norm‚ not the exception. What is Mastering? • Mastering is the last creative step in the audio production process‚ the bridge between mixing and replication – your last chance to enhance sound or repair problems in an acoustically – designed room – an audio microscope. What is a Mastering Engineer? • A Mastering Engineer requires the same ear training as a recording and mixing engineer‚ except that the mastering engineer
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Digital Audio Digital Audio refers to the reproduction and the transmissions of a stored sound in a digital format. This includes things like CDs or mp3s and other forms of sound that can be stored on a computer. In contrast for instance say the telephone system‚ which is stored in a completely different format which is called the analogue system. In sound recording and reproduction systems‚ digital audio refers to a digital representation of the audio waveform for processing. Digital Audio came
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Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as “the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large.” Broadly “marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.” Marketing has always
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Competition Name Column1 Last Price Column2 Column3 Sales (Rs. cr.) HUL Godrej Consumer Dabur India Colgate Marico Godrej Ind Gillette India P and G Emami Bajaj Corp Jyothy Labs Amar Remedies JHS Svendgaard GKB Ophthalmics Market Cap. 1‚08‚829.37 638.05 Column5 Turnover 503.4 Column4 Net Profit Total Assets 22‚116.37 2‚691.40 3‚512.93 21‚714.50 2‚980.08 604.39 2‚761.43 119.25 20‚782.64 3‚759.33 463.24 1
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