[pic] MARKET STUDY ON BRITANNIA PRODUCTS IN GUMIDIPOONDI By KUMAR. D (Reg No: 875144232) of rec A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION MAY 2012 Mepco Schlenk Engineering College Department of Management Studies MBA –Main Project December 2012 – April 2012 BONAFIDE CERTIFICATE
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Age of children affect parents purchase decision: Purchasing decisions are also collaborative across product categories. Kids make decisions or decide with parents when it comes to: -Clothes/shoes (85%) - Fast food (85%) - Mobile phones (49%) - Vacations (56%) http://blog.viacom.com/2012/08/consumer-insights-nickelodeons-international-gps-kids-influence/ Social development theories also provide description of how children’s ability to understand different perspectives progress through a series
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research on impulsive purchase There are many researches have examined the impulsive purchase. Extensive research on impulsive purchase began in the early 1950s and pursued to study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this period. Subsequently
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1.1 Describe the main stages of the purchase decision-making process Answer: 1.1 Business buying decision process consists of the following steps. * Problem recognition * General need description * Product specification * Supplier search * Proposal solicitation * Supplier selection * Order routine specification * Performance review (Kotler‚ Armstrong‚ 2008) Problem recognition: It will occur when an organization recognizes a problem or need that can be meet by
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Derby Clothing Pvt Ltd‚ Chennai The company was established in the year 1994 as a small design studio in a 200 sq. Ft. Space in Chennai; today derby makes its presence through 33 exclusive stores & 238 multibrand outlets across the southern states. Until 2008‚ the brand’s presence was confined to a single outlet in Chennai. Post 2008‚ the brand has spread its wings methodically not only in geographic spread but also in its product profile. The brand’s journey to its present size is
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The Effect of Branding on Consumer Choice Original Research Report Dr Jane Leighton - Mountainview Learning Dr Geoff Bird - University College London 1 Contents Executive Summary ......................................................................................................... 3 Full Report ........................................................................................................................ 4 Background ................................................................
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using goods and services - has become an important attribute for time poor consumers. Berry‚ Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision‚ access‚ transaction‚ benefit‚ and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above
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QUESTIONNAIRE A STUDY OF “RISING DEMAND OF CONSUMER FINANCE” Dear Sir/Madam This questionnaire is meant for educational purposes only. The information provided by you will be kept secure and confidential. 1) From following your residence is Owned Rented Financed Company Provided Please do mention the period at current residence Years Months 2) Do you have a vehicle? Yes No If Yes‚ Two wheeler Four wheeler Other Is your
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it. This opportunity as provided by you helped us to have a fair idea of the subject. The research done by us is focused on studying the factors that affect the purchasing decisions for laptops in India. The study started with identifying the significant traits of the purchase of laptops by people residing in India‚the influence of their purchase‚the price an individual is ready to spend on laptops etc. The next step was to identify the information required by us during the research and then going
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Running Head: BRANDING & CONSUMER BUYING BEHAVIOUR Influence of Branding on Consumer Buying Behaviour [Name of the writer] [Name of the institution} Table of Contents Chapter I: Introduction 4 Introduction 4 Research Objectives 6 Purpose Of The Study 7 Consumer Support for Imporved Working Conditions 8 Hypothesis 10 CHAPTER II: LITERATURE REVIEW 11 Anti-dandruff Labeling Campaigns and Consumer Behavior 11 A Case Study 21 Introduction 22 Method 24 Results 25 Discussion 31 CHAPTER
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