1.) An enterprise has to treat customers differently and individually because each customer is different and unique. Each customer has different needs and preference. Some customer wants to be loyal to the enterprise and some are not. The enterprise will have an idea how to treat each customer if they are able to see a customer one at a time. Technologies are now a tool to store data’s and information of each customer. Through this strategy‚ they will know how to get‚ keep and grow a customer.
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1. The most important step in the research process is __________. (Points: 3) determining the research design designing data collection methods and forms preparing the research report formulating the problem 2. Change that is proactive‚ or future-oriented‚ is known as __________. (Points: 3) future shock active change planned change unanticipated change 3. Well-planned and executed marketing research should produce __________
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1. What percentage of Texans live in urban areas (cities & suburbs)? 2 90% of the population now lives in crowed cities and suburbs. 2. Name the three cities in Texas that are three of the largest in US? 2 Houston‚ San Antonio and Dallas 3. What are the three diverse economic businesses in Texas? 4 Oil and gas producer now work alongside high-tech companies‚ telecommunications giants‚ and other important business sectors. 4. In what areas does Texas consistently rank at the bottom in state
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1. Why do Americans tend to hold negative views of politics and politicians? I think that a large majority of Americans hold some degree of distrust for authority. I also think that as a people we hold much aversion to bureaucracy because of the corruption that we consistently witness. The questionable explanations for actions or the lack of explanations at all lead to a lack of legitimacy in the reasons for the politics to even exist or at least some of the political reasoning to be rewritten
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1. Q: In what ways have our historic roots affected the manner in which criminal investigations are conducted in the United States today? A: The organizational structure of the Pinkerton National Detective Agency‚ found in 1850 by Allan Pinkerton and the first of its kind in the US‚ was later adopted by the FBI. As with the Pinkerton Agency‚ the FBI began to take on cases that local law enforcement were too limited in resources to handle on their own. In addition‚ Pinkerton created what was
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One historian has remarked that Bacon’s Rebellion was “a rebellion with abundant causes but without a cause.” Do you agree? What were the causes of Bacon’s Rebellion? Did Nathaniel Bacon have a cause? Did William Berkeley? In 1676‚ Nathaniel Bacon marched into Jamestown‚ Virginia alongside 600 men ready to fight‚ demanding a military commission. After threatening William Berkeley‚ the Governor of Virginia and Nathaniel’s own cousin‚ Bacon was given a military commission. “In the following months
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customer relationships. a. Management b. Control c. Marketing d. Human Resources D5. The two fold goal of marketing is to attract new customers by promising superior value and to _____. a. keep and grow current customers by delivering satisfaction b. keep and grow current customers by delivering competitive pricing c. keep and grow current customers by delivering friendly service d. all of the above C6. Marketing is more than _____ and advertising. a. distribution b
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Marketing Management‚ 14e (Kotler/Keller) Chapter 6 Analyzing Consumer Markets 1) ________ is the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas‚ or experiences to satisfy their needs and wants. A) Target marketing B) Mind mapping C) Consumer activism D) Consumer behavior E) Product differentiation Answer: D Page Ref: 151 Objective: 1 Difficulty: Easy 2) Which of the following would be the best illustration of a subculture
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California‚ USA. Case Analysis: Dell Corporation By: Ijaz Qureshi & John Muffich For: Dr. Admassu Bezabah B7405 Business Policy Seminar Summer II: 2004 © Ijaz and John‚ Argosy Business School‚ Argosy University‚ San Francisco‚ California‚ USA 1 Dell Corporation‚ Strategic Case Analysis prepared by Ijaz Qureshi and John Mufich‚ Argosy University Business School‚ San Francisco‚ California‚ USA. Executive Summary: Dell computer was founded by Michael Dell at age of twenty one in his dorm
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E-Commerce Study Questions Chapter 1 1. What is e-commerce? How does it differ from e-business? Where does it intersect with e-business? E-commerce‚ in the popular sense‚ can be defined as: the use of the Internet and the Web to conduct business transactions. A more technical definition would be: e-commerce involves digitally enabled commercial transactions between and among organizations and individuals. E-commerce differs from e-business in that no commercial transaction‚ an exchange of
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