Chapter1 Essay Questions 101. Compare and contrast strategic planning with strategic management. Strategic planning is more often used in the business world‚ whereas strategic management is often used in academia. Sometimes‚ strategic management is used to refer to strategy formulation‚ implementation and evaluation‚ with strategic planning referring only to strategy formulation. The purpose of strategic management is to exploit and create new and different opportunities for tomorrow; long-range
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CHAPTER 1 - GLOBALIZATION โลกาภิวัตน์ (Globalization) คือ ผลจากการพัฒนาการติดต่อสื่อสาร การคมนาคมขนส่ง และเทคโนโลยีสารสนเทศ อันแสดงให้เห็นถึงการเจริญเติบโตของความสัมพันธ์ทางเศรษฐกิจ การเมือง เทคโนโลยี สังคมและวัฒนธรรมที่เชื่อมโยงระหว่างปัจเจกบุคคล ชุมชน หน่วยธุรกิจ และรัฐบาล ทั่วทั้งโลก ซึ่งทำให้เกิดกระบวนการที่ประชากรของโลกถูกหลอมรวมกลายเป็นสังค มเดี่ยว ประกอบด้วย 2 ชนิด คือ Globalization of Markets และGlobalization of Production Globalization of Markets คือ การที่ตลาดในโลกมีความคล้ายคลึงกันมากขึ้น
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Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent success? Can its plan to solve some of the world’s most challenging problems succeed? Why or why not? International Business Machines‚ abbreviated IBM and nicknamed "Big Blue"‚ is a multinational computer technology and IT consulting corporation. IBM manufactures and sells computer hardware and software and offers infrastructure services‚ hosting services‚ and consulting services in areas
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Relative Size in the Industry IBM is part of the technology sectors in the diversified computer systems industry (IBM: Summary for International Business Machines- Yahoo! Finance). The market cap is 254 billion with IBM making up 218.6 billion. IBM is the largest company relative to the diversified computer systems industry. In a less specific industry of computers IBM only trails Microsoft Corporation by 12 billion dollars ("International Business Machines Corp."). Because of IBM’s large size
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Date of Last Change Current Price (04/19/13) Target Price (IBM-NYSE) NEUTRAL Outperform 10/08/2009 $190.00 $200.00 IBM reported a dismal first quarter missing the Zacks Consensus Estimate on both lines. Revenue growth was particularly weak‚ due to execution problem and lackluster demand. We believe that sluggish IT spending remains the major headwind in the near term. Additionally‚ increasing competition in the hardware segment is another significant concern going forward. IBM continues to
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WHAT IS CORPORATE STRATEGY? Although strategy has different definitions by various authors‚ to understand Corporate Strategy we begin by defining strategy. "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment‚ to meet the needs of markets and to fulfil stakeholder expectations” (Johnson‚ Scholes & Whittington‚ 2008). From the definition given by Johnson
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DISCUSSION QUESTIONS Q1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years? Obviously‚ in one perspective the initial primary objective of IBM’s advertising is to RECAPTURED the brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s‚ IBM’s rebranding aims at the value proposition in the mind of the consumers. Defeated
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Chapter 1- What is strategy? Strategy- how to do better than your rivals What is the present situation? Where do we want to go? How will we get there? Strategy- doing things differently from rivals- competitive advantage Effectiveness & Efficiency Doing things differently than others either differently providing value Beauty is in the eye of the beholder Efficiently- “don’t care about value- but do it more efficiently Google focusing more on efficiency Sustainable Competitive advantage
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BUSINESS MACHINES (IBM) 2 IMPORTANCE OF HISTORY IN MANAGEMENT 3 THE IMPORTANCE OF TECHNOLOGY IN ECONOMIC DEVELOPMENT 4 JOHN AKERS WAS A PRACTITIONER OF SCIENTIFIC MANAGEMENT 5 HOW BUREAUCRACY IN IBM RESULTED TO INEFFICIENCY 7 HENRI FAYOL’S PHILOSOPHY 10 THE MAIN LEADERSHIP PROBLEMS IN IBM 13 OTHER MANAGEMENT ISSUES/LESSONS IN THE CASE 15 SIMILAR CASE – UCHUMI SUPERMARKET 16 SUMMARY OF INTERNATIONAL BUSINESS MACHINES (IBM) In the early 1900s
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INDEX Description Page No 1. Introduction 3 2. Economic Data 4 3. PESTLE Analysis 7 4. Ratio Analysis 8 5. SWOT Analysis 13 6. Appendix 14 7. References 16 [pic] International Business Machines
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