Iss. 3‚ November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality
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Assignment 1B Quality Management Programs November 19 2013 It is hard to clearly define Six Sigma because it is a lot of different things and it has had many different meanings over time. Six Sigma is a data-driven method for achieving near perfect quality which focuses on any element of production or service‚ and has a strong emphasis on statistical analysis in design‚ manufacturing and customer-oriented activities. Six sigma states that a process cannot produce more than 3.4 defects
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Total Quality Management: Its relevance in today’s marketplace TABLE OF CONTENTS: 1. TITLE 3 2. BACKGROUND 5 3. OBJECTIVES 5 4. BRIEF DESCRIPTION OF RESEARCH 6 5. KEY FINDINGS 8 6. SUMMARY OF RESEARCH 13 7. FUTURE RESEARCH 14 8. CONCLUSION 9. REFERENCE LIST 1. Total Quality Management: Standing the test of time 2. Background This literature review has been completed as part of the MAN5010/MBA5710
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Conclusions Managers involved in helping their organizations improve quality are frequently puzzled over which approach to use. Some organizations adopt an eclectic approach using components of the three philosophies and combining what they consider to be the best from the best. Other organizations select the Crosby‚ Deming‚ or Juran approach and remain loyal to it; all their education‚ training‚ and implementation efforts reflect support for that one approach. There are organizations that switch
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TOTAL QUALITY MANAGEMENT CUSTOMER FOCUS – TOTAL PARTICIPATION – CONTINUOUS IMPROVEMENT Learning from GENERAL ELECTRIC (WORLD-CLASS COMPANY) General Electric (GE) is one of world class company which is so concern and has high level quality awareness‚ all components in the company are care about the results of precision manufacture operation and also high performance products so that customer never worried using GE products. As effort in improve customer focus‚ GE invest million Dollars to
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production set up (Philips‚ 2015).Continuous quality improvement is essential for food industries because the consumption of food is on day-to-day basis throughout the world. In food processing industries‚ quality is not just a fundamental goal but it is the bottom line of a business because the customer expectations are always high. Large amount of perishable and non-perishable food is manufactured and delivered throughout the world. Hence the need for quality and speed is required by increasing the
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Introduction Total Quality Management is a management approach that originated in the 1950’s and has steadily become more popular since the early 1980’s. It is a method by which management and employees can become involved in the continuous improvement of the production of goods and services. It is a combination of quality and management tools aimed at increasing business and reducing losses due to wasteful practices. Quality is at the top of most agendas and improving quality is probably the most
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INTRODUCTION Total Quality Management (“TQM”) is a management philosophy was originally developed by American statistician‚ W. Edwards Deming after World War II and its principle are then put forward by various researchers such as Deming (1986)‚ Juran (1999)‚ Crosby (1979) and Imai (1986). Such principles comprise the Deming triangle‚ Juran Trilogy‚ concept of zero defect and Kaizen approach etc. Total refers to every process‚ every activity and every people of the organization whereas Quality is to satisfy
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UNIVERSITY OF SOUTH AFRICA TOTAL QUALITY MANAGEMENT MODULE 1: CSTQ02J ASSIGNMENT 02 Unique Number: 394645 Prepared by: Godfrey P. Shale Student Number: 777-454-8 Date: 2012-10-01 UNIVERSITY OF SOUTH AFRICA 2.1 Strategic Decision A strategic decision is an overarching decision that is taken by the top-level management of an organisation that considers the whole environment in which the organisation operates and the resources that the organisation has‚ and it chooses the most
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VOLUME 4 NUMBER 6 1994 C E L E B R A T E A N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make
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