Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
Premium Samsung Electronics Laundry
UNIVERSITY OF SOUTH AFRICA TOTAL QUALITY MANAGEMENT MODULE 1: CSTQ02J ASSIGNMENT 02 Unique Number: 394645 Prepared by: Godfrey P. Shale Student Number: 777-454-8 Date: 2012-10-01 UNIVERSITY OF SOUTH AFRICA 2.1 Strategic Decision A strategic decision is an overarching decision that is taken by the top-level management of an organisation that considers the whole environment in which the organisation operates and the resources that the organisation has‚ and it chooses the most
Premium Management Strategic management Process management
releasing tablets. One of the most widely hyped and widely owned non-iPad tablets is the Samsung Galaxy Tab. After an earlier effort‚ Samsung released the Galaxy Tab 10.1 and is going to release the Galaxy Tab 8.9 soon” (Sam Costello‚ iPad vs. Samsung Galaxy Tab). “According to IDC‚ Apple was the number one tablet vendor in 2013 and took nearly 40% of the market‚ largely due to the smaller and cheaper iPad Mini. Samsung was number two with almost 18% of the market‚ followed by Asus and Amazon” (Steve Kovach
Premium Apple Inc. App Store Apple Store
Everyday‚ more than a quarter of all Samsung employees—40‚000 people—engage in research and development to discover the next generation of powerhouse products that will take everyday life beyond the ordinary—beyond imagination. R&D at Samsung Innovation is crucial to Samsung’s business. As new technologies are being constantly introduced to the market‚ speed is essential for remain-ing competitive in today’s digital era‚ and new markets have to be pioneered continuously.Through the interplay
Premium Research and development Innovation Research
VOLUME 4 NUMBER 6 1994 C E L E B R A T E A N D R E C O R D Malaysia Airlines’ Corporate Vision and Service Quality Strategy Abdullah Mat Zaid Malaysia Airlines’ vision is to become “An Airline of Excellence”‚ offering the very best to its passengers in terms of safety‚ comfort‚ service and punctuality. This vision was amplified by our chairman in the company’s 20th anniversary commemorations in October 1992. The mission has been stated in three main thrusts as follows: (1) To make
Premium Airline Quality of service Total quality management
and lays out its benefits and explains ways of initiating it. Chapter 8 looks at the aspect of service and quality in general. How can quality be managed through 5W’s and 1H questions and through these how quality assurance can be maintained. Chapter 9 deals with the PDCA Cycle and its implementations at Fun Galore. Chapter 10 deals with the 5s approach that improves the quality of the services provided. Chapter 11 lays out guidelines that have been formulated for the recommendations
Premium Quality management Kaizen
[pic]MOBILE Samsung cares about people. Samsung makes life easier. Samsung creates cool technologies. Samsung.com History Samsung has a very long history dating back to the 1940s. . Firstly‚ Samsung Store was founded by Lee Byung Chull in 1938 as a small company. This is the beginning point of a worldwide known brand‚ Samsung. Korean War is the turning point for this small company. After the war‚ Samsung Company was
Premium Brand Mobile phone Brand management
Apple Inc. v/s. Samsung Electronics Co. Ltd CONTENTS • INRODUCTION • Origin • South Korean lawsuit • Japan lawsuits • German courts • French and Italian courts • Dutch courts • Australian courts • British courts • U.S. courts • First US Trial • US verdict • Injunction of US sales during first trial • First trial appeal • Second US Trial • Controversy
Premium Apple Inc.
TOTAL QUALITY MANAGEMENT IN HIGHER EDUCATION Ranjana‚ Lecturer Doaba College of Education ABSTRACT In this world of ever-growing competition‚ rapid changes of technology‚ privatization and internalization in education have led to the use of the concept of TQM in higher education. Student is nowadays considered as a customer and the system of education needs to be according to the needs of the customer (Student).In
Premium Total quality management Higher education Quality assurance
Case Study Analysis Samsung Galaxy S4 Introduction Samsung‚ a giant conglomerate and member of the Fortune Global 500 list‚ started off with humble beginnings. Founded in 1936 as a small trading company in the small town of Taegu‚ Korea it began by selling‚ “dried Korean fish‚ vegetables‚ and fruit to Manchuria and Beijing.” (Samsung.com). It quickly became one of the leading companies in Korea and the world by diversifying in many different industries ranging from heavy machinery‚ petrochemicals
Premium Mobile phone Smartphone