Huella Online Travel faces several challenges in penetrating the Hong Kong market. While Hong Kong enjoys one of the highest Internet penetration rate in the world‚ its tech-savvy people are perplexingly wary of transacting business online. Huella situates itself in this kind of market‚ where people generally shun e-businesses‚ including air travel bookings‚ for perceiving it as a high-risk trade to seeing it as second only to the traditional marketplace. Initial qualitative survey results culled
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Ms. Leung‚ The purpose of this document is to support and outline the creation of a statistically significant study of the Hong Kong market for Huella Online Travel. With Hong Kong’s online travel market expecting an “annual growth of 97.9% during 2006-2010”‚ it is imperative for Huella Online Travel to discover what is impeding them from obtaining a greater market share in Hong Kong. After reading the initial study analysis‚ I agree with your in her decision to hire MarketSense to conduct a new
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Online Travel Industry Internet travel bookings have been very prosperous these past couple of years. During the first three months of 2005‚ Internet travel bookings grew about 20 percent in the United States from the year earlier. Companies like Expedia‚ Travelocity‚ and Orbitz are putting more emphasis on selling to corporations and expanding in foreign markets. Travel has become one of the Web’s most developed categories. According to comScore‚ "online leisure travel bookings reached about
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Data-collection in Qualitative Research This Chapter is about methods and techniques in data-collection during a qualitative research. We mentioned earlier that qualitative research is eclectic. That is‚ the choice of techniques is dependent on the needs of the research. Although this should be true for almost all social research‚ it is particularly so with qualitative research in that the appropriate method or techniques is often identified and adopted during the research. Qualitative research is also multi-modal
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What is so stressful about caring for a dying patient? Nursing 314 – Research February 3‚ 2013 What is so stressful about caring for a dying patient? Death is something that we all have to deal with‚ be it in our profession or in our daily lives. This article discusses the reasons why caring for dying patients is stressful for nurses and is a high risk for burn out. The article also gives findings related to the study and gives recommendations based on the results. The study shows that
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PART ONE Introduction to Qualitative Research CHAPTER 1 The Nature of Qualitative Research: Development and Perspectives This chapter is an attempt to trace the background of qualitative research‚ its development and its main features. It also focuses on some epistemological and methodological issues. The aim is to put the more pragmatic and practical sections in the book into a theoretical and methodological context. Qualitative research is a form of social inquiry that focuses
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Qualitative Research According to Melnyk & Fineout-Overholt (2011)‚ qualitative research is used when a “certain concept or phenomenon is not well understood or is inadequately covered in the literature (Melnyk & Fine-Overholt‚ 2011‚ p.435). Qualitative research is also used when the researcher wants to work towards a relationship with the participant (Conceptualizing‚ 2012). It is important to employ research tactics such as qualitative research so that the nurse can better understand certain
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A Companion to QUALITATIVE RESEARCH A Companion to QUALITATIVE RESEARCH Edited by Uwe Flick‚ Ernst von Kardorff and Ines Steinke Translated by Bryan Jenner SAGE Publications London ● Thousand Oaks ● New Delhi Translation © 2004 This English edition first published 2004 Originally published in the series “rowohlts enzyklopädie” under the title QUALITATIVE FORSHCHUNG – Ein Handbuch Copyright © 2000 Rowohlt Ttaschenbuch Verlag GmbH‚ Reinbek bei Hamburg Apart from any fair
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COMPARE AND CONTRAST THE QUALITATIVE AND QUANTITATIVE RESEARCH METHODS The quantitative and qualitative research traditions can be thought of as distinct cultures marked by different values‚ beliefs‚ and norms. Qualitative research methods are complex meaningful analyses characterized by processes and meanings that are not measured in terms of mathematical measurements. Quantitative research however‚ relies and builds on mathematical procedures and methods‚ such as frequency‚ quality‚ amount and
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Qualitative research can be used to explore an undergraduate cross country woman’s team culture and how each individual has an influence on the team. Wright expresses why the qualitative research method is a valuable way to collect data due to holding to the philosophical belief that each individual perceives phenomena experienced in the environment in unique ways (2014‚ p. 68). It is through this method of research that a thorough study can be done on how the cross country culture develops. Culture
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