Qualitative Versus Quantitative Research There has been a large amount of complex discussion and argument surrounding the topic of research methodology and the theory of how studies should push forward. Majority of this debate has centered on the issue of qualitative versus quantitative study. Different methods become popular at different social‚ political‚ historical and cultural times in our development‚ and‚ both methods have their strengths and weaknesses. The researcher and/or the culture
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Mirpur about their choice of soft drink they used to buy. Their answer s(my data set) are given below. Dataset 01: mojo mojo mojo mojo rc coke rc rc sprite coke mojo rc rc lemu lemu sprite lemu mojo sprite 7up ice Qualitative data analysis: from this data set we get to know the name and the number of the brands they choose and 2o people’s frequency of choosing among these brands. class Frequency Relative frequency Percent frequency Mojo 6 .30
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A qualitative study is one that deals with descriptive information and focuses on the contexts or understanding of human actions within their existence. It purpose is often used for inductive driven research or theory development. Qualitative research uses methods of inquiry like data collection‚ interviews‚ surveys‚ ethnographic observation‚ of document review. This studies are valuable to provide detailed observation‚ in longitudinal studies‚ and to emphasize the participants opinions‚ thoughts
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Qualitative and Quantitative Approaches RES/351 June 17‚ 2014 University of Phoenix Professor Pamela Campbell Qualitative and Quantitative Approaches Business researchers utilize various forms of approaches to analyze and obtain information and data‚ and two of the most popular approaches used are the qualitative research approach and quantitative research approach. Each approach can be beneficial or in some cases may cause inconclusive results
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Quantitative and Qualitative Research Sheri Doubleday May 16‚ 2011 Research procedures depends on the analyzing data and questions on the topic being researched. All research can be differentiated on the basis of whether its methodology produces mostly numerical data (e.g.‚ scores and measurements) or mostly narrative data (e.g.‚ verbal descriptions and opinions) (Mertler‚ C. & Charles‚ C. 2011‚ p 24). Qualitative research and quantitative research are two types of research methods.
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Question1 Quantitative data are measures of values or counts and are expressed as numbers (www.abs.gov.au). In other words‚ quantitative data are data about numeric variables (www.abs.gov.au). Four types of quantitative data are interval‚ nominal‚ ordinal and ratio. Firstly‚ interval scales are numeric scales in which we know not only the order‚ but also the exact differences between the values (www.mymarketresearchmethods.com). Other than that‚ interval data also sometimes called integer is measured
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CHAPTER 4 Quantitative and Qualitative Research Learning Objectives for Chapter 4 Upon completion of this chapter‚ the reader should be able to: @ Understand the differences between quantitative and qualitative research‚ including: @ @ @ the differing assumptions underlying the two approaches; the methods typical of each approach; and Understand and discuss how these two approaches to research differentially influence the scientific questions asked‚ the methodologies employed
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Quantitative and qualitative research Introduction: Research designs are plans and the procedures for research that span the decisions from broad assumptions to detailed methods of data collection and analysis. There are two main designs: quantitative and qualitative. Quantitative and qualitative approaches should not be viewed as polar opposites or dichotomies; instead‚ they represent different ends on a continuum. Definition of quantitative research: ▪ In the social sciences
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Quantitative research involves collecting numerical data though content analysis‚ performance tests‚ personality measures‚ questionnaires‚ etc. Quantitative research allows for experimental and non-experimental research. Experimental research tests cause and effect‚ while non-experimental research‚ such as‚ correlation research‚ relates variables‚ and survey research describes trends. There are three basic types of quantitative research questions: descriptive research questions‚ correlational research
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QUALITATIVE AND QUANTITATIVE APPROACHES TO SOCIAL RESEARCH Christina Hughes C.L.Hughes@warwick.ac.uk There has been widespread debate in recent years within many of the social sciences regarding the relative merits of quantitative and qualitative strategies for research. The positions taken by individual researchers vary considerably‚ from those who see the two strategies as entirely separate and based on alternative views of the world‚ to those who are happy to mix these strategies within
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