MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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Introduction The grocery industry in the United Kingdom has been dominated in the last ten years by large chain Supermarkets. There has been a fight for supremacy between the likes of J. Sainsbury‚ Tesco‚ Marks and Spencer‚ Asda‚ and further south‚ Waitrose. Around ten years ago‚ Sainsbury ’s used to have the top spot but their loyal shoppers started turning their heads towards Tesco and better value for money later on in the nineties. I will analyse the United Kingdom ’s grocery industry
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TYPES OF SCHOOLS IN UK The school system in United Kingdom is divided in to two main groups‚ which is divided into different stages it starts from early years education‚ primary‚ secondary‚ higher and further education. The children progress from nursery‚ reception‚ key stages 1‚2‚3 and 4. The two main groups of schools are: Maintained schools/ State schools Independent schools/ Private schools 1. Community schools: These state schools are also known as county schools in England and Wales and are
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Title: Of Mice and Men Author: John Steinbeck Protagonist: George and Lennie Antagonist: Curly‚ Society Themes: The Predatory Nature of Human Existence‚ Fraternity and the Idealized Male Friendship‚ The Impossibility of the American Dream‚ Friendships‚ Isolation‚ Confinement Quotes: “We know what we got‚ and we don’t care whether you know it or not.”‚ “I got you to look after me‚ and you got me to look after you‚ and that’s why.”‚ “Maybe ever’body in the whole damn world is scared of each other
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marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro. Internal
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An Observation on UK Crowd Funding By C.W.Hart 07/12/12 Table of Contents: Introduction 1. What is crowdfunding? 2. Crowdfunding and the Creative Industries 3. The Methods of a good crowdfunder 4. The rise and growth of projects 5. The UK and it’s ‘crowd’ Conclusion Bibliography 3 3 5 6 7 Introduction On the 12th of October 2012‚ renowned Oscar-winning filmmaker David Fincher – a man who Hollywood has financed an array of treasured features such as Fight Club and The Social Network – launched
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wingfall tax and believe that the equality of opportunity means giving people better chances. Since it defined itself as Social Democratic party‚ the ideology of the party has been changed as accept value of market forces but also accept the idea that the UK is a community where is better work together rather than individually. b) Explain carefully 3 policy similarities between the modern Labour‚ Liberal-Democrat and Conservative parties (post in 1997). (10) Since 1990s‚ three main parties have their
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to both macro and micro environment:-] | Market research is the function that links the consumer‚ customer‚ and public to the marketer through information | “Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human‚ financial and natural resources and raw material‚ information‚ goods‚ services or ideas. Sometimes a distinction is more between macro and micro
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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